Our latest project was a re-branding of a medical spa in Memphis, TN. The bulk of the work involved a custom website design for A Beautiful You Medical Spa, formerly Sona MedSpa of Memphis. The practice had been part of the Sona MedSpa franchise, but decided to branch out on their own.
TRBO had been working with owner JL Fisk for years before he made the recent move to re-brand his med spa. The address, phone number, staff, and services stayed the same, with the practice name, branding, and website being updated. TRBO worked with JL to come up with the name, facilitate logo development, and then create the new website. Here are some of the features of the new website:
- custom design
- video integration in design
- fully “responsive” design with “sticky” mobile calls to action
- social media integration
- full search engine optimization
- a blog
- Turbo photo gallery
- web forms for improved lead generation
- improved navigation for seamlessly accessing individual pages
- integration with HubSpot
- integration with Live Chat
In addition to all of the website features, the process of updating the business name and website online is arduous, to say the least. There were many additional tasks needed to make this transition complete, including:
- updating and re-branding social networks
- updating all directory listings and citations
- 301 re-directs from old website to new site
- re-configuring Google Analytics and Webmaster Tools
- updating and re-branding Google ads and landing pages
The end result was a beautiful new website, no pun intended! You can check out new A Beautiful You Medical Spa website here. You can also see some screenshots below…
If you’d like see a rundown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-developing your existing website, then send TRBO a note here. You can also reach us directly at 877-673-7096 x2.
