All cosmetic and medical practices know they need to actively generate more reviews. Many even take steps to help encourage more reviews. Sending emails and providing collateral to your patients with your Google+, Yelp, Real Self, etc review urls is helpful. Even more effective is asking patients directly if they’ll review you. However, you can take it a step further by utilizing QR codes in your office.
A QR code, short for Quick Response Code, is a square-shaped bar code-like label that contains information. A QR code is readable by by image devices, such as cameras and camera phones. It got its start in the automotive industry in Japan back in the 1990s and has spread to many other industries.
So what can a QR code do for your practice, and what does it have to do with reviews? By creating QR codes that link to your review sites and adding them to your in-office marketing collateral you’ll allow patients to more easily leave you reviews. Patients can simply scan the QR code, which serves as a print-based url, and go directly to any of your review pages to leave you a review on the spot! Best of all, since they’re using their own device their review won’t get filtered (for using the same IP address).
Take-home collateral is great, and you can certainly spell out the url that you want patients to go to when they get home, but most patients will probably throw the collateral out before they get to their computer. The QR code allows them to access your review sites before they even leave the office. All you need is a nice looking sign with a QR code!
It’s worth noting that you can also use QR codes to drive patients to Facebook or Twitter, to generate more ‘likes’ and followers. You’re simply providing patients a medium to quickly access the social sites you’d like them to see.
So where can I get a QR code? You can create your own QR code for free using a number of different services, including QR Stuff.
If you’d like to learn more about internal marketing strategies, check out this article. If you’d like to schedule a consultation to see how you can improve your practice’s social media marketing then leave TRBO a message here or call us directly at 877-673-7096 x708.
