If you are responsible for marketing your medical practice, then you definitely need to extend your efforts into the world of social media. If you are already marketing through social media, you definitely need to create a Facebook fan page. Facebook fan pages are different from regular member profile pages in many different ways, and they’re the perfect way to increase awareness about your practice and its services & treatments. If you are still on the fence about Facebook and what it can do for your practice, then you really need to take a look at the new Timeline format. Here are three ways that a Facebook fan page can increase your practice’s popularity:
Friends list limitations vs. “likes”: Facebook profile pages allow for only five thousand friends. When you get friend requests, you have to take the time to either approve or deny them. Now, five thousand may sound like a lot of friends, but not when you are a medial practice competing with businesses that have hundreds of thousands of customers and counting. When you convert to a Facebook fan page, your “friends list” changes in a couple of ways: first off, the five thousand limit is lifted, and second off, you no longer have to approve new friends. People simply click the “like” button at the top of your page and they are automatically subscribed. This means everyone on their friends’ lists sees the activity in their news feed.
Advertisements: Once you have a business fan page set up, you can take advantage of Facebook advertising. Facebook allows you to customize your ads to target any audience you’d like, including weight loss services, medical spa services and plastic surgery services. Facebook ads can be highly effective, if used properly, and they can be a great tool for bringing in new patients.
Customized applications: One cool thing that you can do with a Facebook fan page is create a custom app (or hire an app developer to create one) that allow your page visitors to perform a multitude of tasks right from the Facebook interface. The options include selling your products directly from your fan page, allowing patients to opt-in to various offers you create, and much more. There are many different apps that you can use, and a lot of them focus on engaging your audience and generating leads.
As you can see, your practice really cannot afford to be missing out on the plethora of opportunities offered by a Facebook fan page. The best part is that it is FREE to set up a fan page. For help designing an effective fan page for your practice, contact Turbo Medical Marketing or call 877-673-7096 x2.
Also, click here to download our FREE Facebook report, “Facebook Timeline Success for Medical Practices,” a must-read for all practices.