Your website is the lifeblood of your practice. Most, if not all, of your online marketing will direct people to your website, and more than likely, to your homepage. You want to make the best impression on each and every visitor. These are just a few of our most basic tips for creating an effective home page; one that will help to generate more leads for your practice:
1) List your office number in the header. This is the most basic website marketing advice I could possibly give, and it amazes me how many practice’s don’t follow this. You could be missing out on potential patients if you don’t have your phone number listed clearly.
2) Add a opt-in form with a call to action in the top right corner. Much like the phone number, you need a way for people to get in touch with you. This gives them an alternative way to do so if they’re not ready, or don’t have time, to pick up the phone and call. I won’t split hairs (in this article) about whether it should go in the top right or top left corner, but I recommend the top right because people read left to right, which means their focus ends on the right side.
3) Organize your navigation bar. This seems simple enough, but too many practices make it way too difficult for patients to navigate through their services. Consider providing people multiple ways to find the same page. If it makes sense, allow patients to search by treatment and by problem. For example, a med spa should allow people to find solutions for acne, as well as search for chemical peels, laser skin resurfacing and other specific acne treatments.
4) Clearly highlight your credentials. You spent a lot of money on medical school and training, why not showcase what you’ve achieved? Any and every board-certification and award you’ve received should be visible on your home page.
These are just a few of the most basic recommendations for your medical practice’s home page. It’s possible you could implement each of these and still have a completely ineffective home page because of poor/no content, clutter, unattractive color scheme, bad SEO or any number of “no-no’s.”
If you have any tips you’d like to add feel free to leave a comment. Alternatively, if you’d like to learn more about making your website, and homepage, more effective then feel free to drop Turbo a line here. You can also reach us directly at 877-673-7096 x2.