Advanced Video Marketing Tips for Medical Practices

/Advanced Video Marketing Tips for Medical Practices

Advanced Video Marketing Tips for Medical Practices

Many medical practices know the importance of video marketing. Having patient testimonial videos is one of the most powerful things a potential patient can see. In past blog articles I’ve discussed what type of videos you should shoot, how to edit your videos, and where to post them. In this article I want to focus on a few more advanced techniques that will help you drive more traffic to your website and get more business from your videos, specifically from Youtube.

Let’s assume that you have a Youtube channel and that you’ve started to post videos there. I’ll also assume you know how to optimize the video. In short, after you do your keyword research you type in the keyword phrase you’re targeting into the title of the video. You’ll also want to incorporate this phrase into the description. Now here’s what else you can do…

1) Backlink to your Youtube channel: Some of you savvy practices may have already been backlinking to the individual videos, which is a really good idea. But did you know that you should also be backlinking to you channel itself? This will help build up the credibility of your channel and each individual video.

2) Include a “call to action” overlay: In previous posts I’ve recommend incorporating a “call to action” with the editing software you’re using by simply adding a phone number or website address to the footer of the video. This is an even better approach. You typically see this overlay in the form of a click-able advertisement on a Youtube video you’re watching, and it’s usually unwelcome and annoying. However, in this instance, the overlay will be an ad for your videos, so it couldn’t possibly be more relevant for the viewer.

Here’s how you set it up:

  • Set up a Promotion
  • Set your minimum bid to $.01
  • Click “promote” and pay the $5 set up fee
  • Write your promotion and choose keywords
  • Click “Edit” on the video you want to add the overlay to
  • Select “Call-To-Action-Overlay” and add the title, body, image, display url and external url
*It’s important to note that this will only cost you $5. Unless you actually want to advertise on Youtube, the Promotion set up process is just a formality. You need to choose keywords that no one is searching  for and you need to set the minimum cost per view (CPV) to $.01 so that no one will ever see your ad in a search. In short, you need to activate the Promotions in order to be able to add the overlay to your videos, even though you won’t actually be doing any advertising in search results.

3) Get comments and responses to your videos: Just like comments on your blog articles are powerful, so are comments on your videos and channel. You should encourage friends and fans of your practice to check out the videos and comment on them. You can even have your staff do the same, just watch out for spammers looking to drop a link to their site in the comments!

As I mentioned before, these are more advanced tips for video marketing on Youtube. First you need to shoot the video, then get it optimized, and then start building your presence on Youtube and other video sites. Once you’ve started to do this then I would focus on some more advanced techniques.

If you have any questions about Youtube or video marketing, or Turbo’s services in general, then don’t hesitate to contact us today. You can also reach us directly at 877-673-7096 x2.

By |2016-12-23T12:42:28+00:00December 13th, 2011|Med Spa Marketing, Video Marketing|1 Comment

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

One Comment

  1. […] practices. I’ve discussed the importance of being on Youtube, as well as mentioned some video marketing tips for medical professionals. In this article I’d like to elaborate on how to get your videos to rank […]

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