Advantages to Template Websites

/Advantages to Template Websites

Advantages to Template Websites

template vs custom websiteWhen building a new website there are so many options and add-ons to chose from. While we certainly love to boast about our custom websites (designed from scratch), there are many advantages to going with a template design.

Here are some of the reasons to consider utilizing a template:

1) You can still customize it: even if you opt for a template there are many things you can still customize, including the header, color scheme, fonts, banners and borders. The final look of a template website can very well look completely custom.

2) A lot of templates to choose from: WordPress has a plethora of unique templates to choose from. We like to use iThemes, but there are thousands of more quality templates available.

3) Much quicker turnaround time: When you skip the design phase you eliminate a huge piece of the web development puzzle. This phase can often take up 2-3 months as it relies on quick feedback from the client in order to keep things progressing. A template site gives you a head start where you can immediately start adding content while you make design changes.

4) Easier to make responsive: Many templates are configured to automatically be responsive. Of course, if you customize it enough it may no longer respond well on phones or tablets, but the point is that these templates are mobile and tablet compatible from the start.

5) Easier to update: When you have a custom website you need custom coding. This can make it trickier to make updates, even simple text updates. For example, if you have certain sections of a page framed within a design element you may have to alter the background design to fit the updated text in.

6) Cheaper: Like #3, when you eliminate a phase from production you reduce the cost. A website that might normally cost $10,000 might only be $6,000 or $7,000.

As you can see there are many advantages to utilizing a template. However, a templated website isn’t for everyone. If you are very picky about every minor detail or you have an exact vision for what your site should look like (and no template can come close) then you’ll probably want to go with a custom design. Also, with a custom design you have flexibility to move things around during the design phase, which is great for more visual people.

Once you have the custom design sliced up and implemented (on WordPress preferably) then you can optimize the site using the same plugins whether you’re using a template or custom design. Google gives no preference to either.

If you’d like to learn more about developing a website, custom or template, then leave Turbo a note here. You can also reach us by phone at 877-673-7096 x2.

 

By |2016-12-23T12:42:22+00:00July 30th, 2014|Med Spa Marketing, Medical Marketing, Web Development|0 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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