When building a new website there are so many options and add-ons to chose from. While we certainly love to boast about our custom websites (designed from scratch), there are many advantages to going with a template design.
Here are some of the reasons to consider utilizing a template:
1) You can still customize it: even if you opt for a template there are many things you can still customize, including the header, color scheme, fonts, banners and borders. The final look of a template website can very well look completely custom.
2) A lot of templates to choose from: WordPress has a plethora of unique templates to choose from. We like to use iThemes, but there are thousands of more quality templates available.
3) Much quicker turnaround time: When you skip the design phase you eliminate a huge piece of the web development puzzle. This phase can often take up 2-3 months as it relies on quick feedback from the client in order to keep things progressing. A template site gives you a head start where you can immediately start adding content while you make design changes.
4) Easier to make responsive: Many templates are configured to automatically be responsive. Of course, if you customize it enough it may no longer respond well on phones or tablets, but the point is that these templates are mobile and tablet compatible from the start.
5) Easier to update: When you have a custom website you need custom coding. This can make it trickier to make updates, even simple text updates. For example, if you have certain sections of a page framed within a design element you may have to alter the background design to fit the updated text in.
6) Cheaper: Like #3, when you eliminate a phase from production you reduce the cost. A website that might normally cost $10,000 might only be $6,000 or $7,000.
As you can see there are many advantages to utilizing a template. However, a templated website isn’t for everyone. If you are very picky about every minor detail or you have an exact vision for what your site should look like (and no template can come close) then you’ll probably want to go with a custom design. Also, with a custom design you have flexibility to move things around during the design phase, which is great for more visual people.
Once you have the custom design sliced up and implemented (on WordPress preferably) then you can optimize the site using the same plugins whether you’re using a template or custom design. Google gives no preference to either.
If you’d like to learn more about developing a website, custom or template, then leave Turbo a note here. You can also reach us by phone at 877-673-7096 x2.