Online advertising, often referred to as Search Engine Marketing (SEM), as a surefire tactic for driving highly targeted traffic to your website quickly. Unlike SEO, which takes time to build up, advertising can get your practice immediate returns.
There are many different advertising channels available, including:
- banner ads
- search engine text ads
- video ads
- re-marketing ads
You can target your ads based on keyword searches performed by patients or clients looking for services you offer. You can also target people based on their interests by placing ads on websites related to what you offer. Re-marketing allows you to strategically target those who’ve already visited your website!
Turbo helps with everything from the keyword research to the copywriting for the ads to the development of unique landing pages for your ads. If you’d like to learn more about getting started with online advertising then get in touch with Turbo today!