What is It?
Traditionally, press releases have been used as an announcement targeting journalists at local publications, such as newspapers and magazines. Today, we utilize digital press releases, which still announcements, but much more cost-effective than traditional press releases, plus they’re more of a content marketing and SEO strategy. A syndicated online press release, part of Turbo’s content marketing tactics, focuses on distributing important, and timely information relating to a practice or practitioner. These releases are submitted and published through our network of more than 500 online news sources.
How does this help my practice?
Instant visibility. Your practice will have a quick boost in visibility on our syndication partner’s websites. These sites link to your website, creating backlinks, which play an important role in your website’s SEO. Backlink is a link from another website to yours. If coming from a highly visible, engaging page on a reputable website, a backlink can help increase your domain authority (credibility and popularity in Google’s eyes), potentially helping to improve your organic rankings.
Keep in mind that backlinks are just one piece of the over SEO puzzle, and while important, focusing on building highly engaging content needs to be the core long-term focus of any practice that wants to maintain or grow their SEO.
What kind of results can I expect?
You can expect a short-term bump in visibility in organic search results, particularly in the news section. This may lead to some traffic to your website, and possibly even leads.
What input is required from my practice?
Your account manager will help you to come up with ideas for press releases, but we’ll rely on your practice for information about anything newsworthy. We’ll need details from you about an upcoming event, a new staff member, a new procedure, an award, or any other topic you’d like to write about. Final approval is required before submission.
How much lead time is required to produce this each month?
2-3 weeks lead time is the typical lead time required to produce a press release. Once approval has been granted from the practice side, a press release will be submitted and syndicated by our network within a 1 week period.