What is It?
UX (User Experience) Optimization is the process of improving a website’s design, copy, images, and other assets in order to maximize the visitor’s interaction with the website. This includes, but is not limited to, changing of navigation items, re-arranging of content, adding content, and removing elements. The goal of UX Optimization is to ensure that the visitor is receiving the information they are looking for so that they can make a decision to enter into the sales process (typically in the form of a consultation).
While UX decisions are based off of website analytics’ studies, UI (User Interface) Optimization is based on feedback from a practice owner, or website visitor. This UI feedback is then implemented using graphic and website design. This is really where the website’s “polish” and creative kicks in. UI Optimization is necessary to guide your current and prospective patients to contact you in the easiest and clearest way possible.
Mobile Optimization ensures that the UX and UI that your guide your website visitors on a desktop translate well to mobile devices. Google Analytics’ studies show that, in most cases, over 50% of your visitors are browsing using a mobile device. Therefore, it’s imperative that your website functions clearly, and easily, on all devices. Most importantly, you need to ensure that conversions, or web leads (consult requests, calls, and location requests), can seamlessly be captured on mobile devices.
How does this help my practice?
Improved Conversion Rates. If you have ever been to a website that was frustrating to navigate, felt cluttered, or was spammy, then you’ve experienced what UX/UI Optimization works to counteract. The easier it is for your website visitors to find what they need and contact your practice, the more consultation requests you will get!
What kind of results can I expect?
More consultations. Bottom Line. We are able to track our results using website conversion tracking, and we measure how we are doing by looking at the percentage of website visitors taking various actions.
Driving website traffic is expensive, so the higher rate that your website converts at, the lower your cost of patient acquisition is. Now that’s what we call a win!
What input is required from my practice?
Your input about the UI will be needed during any design phase. After that, the two biggest things that your practice can do to help with UX/UI over time, to dramatically improve conversion rates, is to focus on actively growing Before and After Photos and Online Reviews. We will need your assistance in generating these. Fortunately, we have a software, MagicRating, that can help grow your reviews.