tom

/Tom Sullivan

About Tom Sullivan

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

Understanding Your Marketing vs. Sales Funnel: How to Close More Leads

By |2019-10-16T14:12:45-07:00October 16th, 2019|Med Spa Marketing, Medical Marketing|

Rule #1 in marketing is understanding that marketing is not selling. Marketing is the activity, strategies, and tactics utilized to help engage with and build a relationship with prospective customers so that they're ready to entertain a buying decision. Any aesthetic practice, big or small, looking to invest in marketing needs to understand not only [...]

Aesthetic Practice Do’s and Don’ts for Running Facebook Ads in 2020

By |2019-10-16T11:31:09-07:00October 1st, 2019|Facebook|

Is your aesthetic practice interested in running Facebook or Instagram ads? Or have you run them in the past without much luck? Chances are you're not following the best practices or the basic do's and don'ts of running ads on these social networks. We've collaborated with our CMO, Chris Moore, a #1 Best Selling Author on [...]

Two Big Google Ads Changes Your Aesthetic Practice Needs to Know About in 2020

By |2019-10-07T10:30:26-07:00September 16th, 2019|Google Ads|

As we approach 2020, it's important for all aesthetic practices, including plastic surgeons, medical spas, and cosmetic dermatologists, to be aware of two big changes Google is rolling out within the Google Ads platform. These updates by Google come on the heels of their adjustments to the ads and bidding process, an effort to automate [...]

Best Email Marketing Software for Plastic Surgeons

By |2019-08-14T15:17:10-07:00August 14th, 2019|Email Marketing|

Building an email list and effectively marketing using email software has become a MUST HAVE now for a plastic surgery practice (even if you only do surgery). Constant Contact, Mail Chimp, Get Response, Aweber...there are so many to choose from and it is easy to get lost in the noise.  Every software claims to [...]

The Best 2-Way Text Messaging Solution for Plastic Surgeons

By |2019-08-07T13:12:53-07:00August 7th, 2019|Cosmetic Surgeon Marketing, Mobile|

Turbo has now partnered with ZipWhip to offer a brand new 2-way text messaging service. Best of all, Turbo Gold clients get this new technology at NO additional charge!! There has been a significant increase in businesses and consumers communicating via text (SMS), and research shows that consumers prefer to text businesses. In fact, according [...]

How to Automate Your Followup to Improve Your Lead-to-Consultation Rates

By |2019-06-19T13:44:14-07:00June 19th, 2019|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing|

For an aesthetic practice owner - or a marketing agency managing an aesthetic practice -  there's nothing more frustrating than succeeding in your efforts to drive more traffic and generate more leads only for them to fail to get these leads through the sales cycle. One of the biggest roadblocks in this lead-to-new-patient sales funnel [...]

Turbo is Heading to ASAPS this Week!

By |2019-05-16T12:29:02-07:00May 15th, 2019|News|

Turbo will be at the American Society for Aesthetic Plastic Surgery conference in New Orleans Friday, May 17th through Monday, May 20th at booth #350 - please stop by to say "hi."   Special Offer for Event Attendees We have some exciting news to announce at ASAPS regarding our new Consultation Generator Program, as well as, [...]

Is Your SEO Really Bad Because a Random Report Says So?

By |2019-05-16T12:11:23-07:00May 1st, 2019|SEO|

If you run a business with a website you've probably been spammed by a random person highlighting how poor your SEO is. Often times, this is a "canned email" from an individual in India that's blasted out to countless website owners. This is typical SEO spam, with a fake name, no website, and a [...]

[R.I.P] eRelevance – What now?

By |2019-04-17T15:37:13-07:00April 17th, 2019|News|

    eRelevance has reportedly shut down, according to the Austin Business Journal. As of April 16th, 2019, clients have already begun receiving notices of the shut down leaving many businesses feeling blindsided. CEO Bob Fabbio later confirmed that the closure was the result of "an unexpected situation." At the time this article was [...]

Do My Web Leads Really Suck?

By |2019-04-16T14:57:41-07:00April 12th, 2019|Cosmetic Surgeon Marketing, Lead Generation, Medical Marketing, Sales|

"My web leads suck!" Many of us have dealt with a situation like this, whether as the business owner, practice manager, or in our case, the agency helping to generate the leads. There's nothing more frustrating than hearing this because this phrase doesn't really tell you anything. You need to dig into the "why" to [...]

Why You DON’T Want Only 5 Star Reviews

By |2019-03-20T06:02:48-07:00March 20th, 2019|Practice Reputation|

That's right, you should not aim for only 5 star reviews! That might sound counter-intuitive. After all, don't we want to avoid negative or 1 star reviews? The answer is undoubtedly yes, we want more 5 star reviews. However, new research from the Spiegel Research Center suggests that consumer purchase likelihood peaks between 4.0 and 4.7 stars and [...]