tom

/Tom Sullivan

About Tom Sullivan

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

The 411 on Review-Gating and Google’s Policy

By |2018-12-10T10:08:20+00:00December 10th, 2018|Medical Reviews, News, Practice Reputation|

Generating positive reviews for your aesthetic practice is essential to building your social proof and improving your visibility and credibility online. There are many different softwares and tools available, such as Magic Rating, that can help your practice turn happy patients into brand advocates, but you need to be careful. Both Yelp and Google My Business, two [...]

Our Website Re-Design Project for Juvanew Medspa

By |2018-12-06T14:41:32+00:00December 2nd, 2018|News, Turbo Projects, Web Development|

We're excited to announce that Turbo has launched another website for a new medical spa client! This latest re-design project was for Juvanew Medspa, located in Rockwall, TX, and serving the Dallas metro. The practice has been run by mother-daughter team Teri McBay and Amanda Rampey since 2008. Amanda came to Turbo in the Summer [...]

See Our Latest Florida Plastic Surgeon Website Redesign

By |2018-11-14T11:57:23+00:00November 23rd, 2018|News, Turbo Projects, Web Development|

We’ve recently completed a website re-design for Lakemont Plastic Surgery. Lead by board-certified plastic surgeon Scott Greenberg, MD, Lakemont serves patients in Winter Park, FL, and throughout the Orlando metro. Dr. Greenberg and his team came to Turbo in August 2018 in need of both website and marketing help. While the design itself was not [...]

Holiday Email Ideas for Your Aesthetic Practice

By |2018-11-14T13:39:41+00:00November 15th, 2018|Email Marketing|

The Holidays are around the corner! It's a time for celebration with family and friends and ... email marketing! In this article, we'll highlight some topic ideas, as well as some strategies to help your emails stand out from the crowd. Thanksgiving is only a week away, as of writing this, and you also have [...]

Latest Re-Design Project for Robert Aycock, MD

By |2018-10-29T10:31:04+00:00November 6th, 2018|News, Turbo Projects, Web Development|

We’ve recently completed a website re-design for our client Robert Aycock, MD. Dr. Aycock is a Board-Certified Plastic Surgeon who has two practices in Walnut Creek and Greenbrae, serving patients throughout the San Francisco Bay area. Turbo has worked with Dr. Aycock and his practice since 2017, so we were excited to give his website [...]

5 Blogging Tips for Aesthetic Practices

By |2018-10-16T08:48:16+00:00November 1st, 2018|Blogging, SEO|

Blogging is the lifeblood of your aesthetic practice's content marketing. However, your approach to blogging shouldn't be to pump out as many articles as possible. Instead, focus on quality over quantity. Here are 5 tips to ensure your plastic surgery, med spa, or dermatology practice produces quality blog articles: 1) Coming up with your blog topics: [...]

Our Latest Plastic Surgeon Website Re-Design

By |2018-10-11T13:48:11+00:00October 25th, 2018|News, Turbo Projects, Web Development|

We’ve recently completed a website re-design for Pennsylvania Centre for Plastic Surgery. Lead by board-certified plastic surgeon Scott Brenman, MD, the practice serves patients in Philadelphia and the surrounding Delaware Valley in Pennsylvania. Dr. Brenman has been working with Turbo since March 2017, when we developed the Philly Femilift microsite for his practice. After having [...]

Should I Run Google Ads for a Keyword I Already Rank Well Organically For?

By |2018-09-20T08:42:55+00:00October 20th, 2018|Google Adwords, SEO|

#1 Rankings! Yes! This is a fairly common question and a good one. Your aesthetic practice has worked hard to achieve organic rankings in the top 3, or maybe even #1, for one of your most important procedures. Or, maybe you haven't worked too hard and have "randomly" wound up with a high [...]

Why You Should Stop Obsessing Over Ranking #1

By |2018-09-14T09:06:11+00:00October 13th, 2018|SEO|

If you've ever invested in SEO then you've probably evaluated your website's organic search rankings as a Key Performance Indicator (KPI). Typically, the goal is to improve your rankings for a group of keywords, and ultimately obtain that #1 spot. Ranking #1 for a popular keyword is great, but what does that tell you about [...]

Our Latest MedSpa Website Re-Design Project

By |2018-09-28T13:12:28+00:00October 5th, 2018|News, Turbo Projects, Web Development|

We're excited to announce that Turbo has launched another website for a new medical spa client! This latest re-design project was for Fundamentals Med Spa, located in the heart of Downtown Indianapolis, Indiana. The practice has been operated by Joanna Boyer, RN, since 2009. Joanna came to Turbo in the Spring of 2018 looking for help [...]

Calculating Google Ads ROI

By |2018-10-09T14:45:56+00:00September 30th, 2018|Google Adwords|

I've mentioned in previous articles that Google Ads, formerly Google AdWords, is one of the best platforms online for your aesthetic practice to advertise on. Before you get started with Google ads, it bears mentioning that you really need to think through your strategy with your ad campaigns... Which procedures are you targeting? What symptoms or [...]

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