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About Tom Sullivan

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging from plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys fishing, snowboarding, hiking, and spending time with his family. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives in Mt. Pleasant, SC with his wife Lindsay and his 2 kids, TJ and Kelsey.
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September Aesthetic Search Demand Update

By |2020-09-04T13:36:27-07:00September 4th, 2020|News, Trends|

Back in late July, we discussed how Coronavirus cases were leveling off after a "second wave" appeared to hit a number of states hard in June and early July. By late July, however, we saw the number of daily cases start to level off. Over a month has past and we're now in September - [...]

Turbo Earns Inc. 5000 Ranking for 2020

By |2020-08-26T13:57:36-07:00August 24th, 2020|News|

On August 12, 2020, Inc. Magazine revealed that Turbo Medical Marketing is No. 2,161 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Turbo Medical Marketing’s leadership is pleased to join the ranks of some of America’s most successful companies—brands such as Intuit, Zappos, Under Armour, Microsoft, [...]

The End of Cookies: What it Means for Your Website and Marketing

By |2020-08-20T08:02:11-07:00August 20th, 2020|Google Analytics, Technology|

Back in January, Google announced its plan to end third-party cookies in the Chrome browser "within two years." The goal is to make web browsing more secure, which is a good thing, but it has huge implications on digital advertisers. Chrome engineering director Justin Schuh said that "the move is designed to encourage publishers, advertising [...]

Ranking the Most Important Google Analytics Metrics

By |2020-08-17T09:44:32-07:00August 9th, 2020|Google Analytics|

Tracking your website and marketing efforts is critical. If you do not have your tracking dialed in and you're considering investing in digital marketing and advertising, or, even worse, you're actually running marketing campaigns right now, STOP! Make sure you check out this article highlighting how you properly configure your website tracking. Without tracking, you [...]

Late Summer Aesthetic Search Demand Update

By |2020-07-29T14:21:39-07:00July 29th, 2020|News, Trends|

Back on July 1st, we discussed how the June surge in Coronavirus cases was affecting demand. At that point in time, the pandemic was hitting several states particularly hard. Texas, California, Florida, and Arizona shut down water parks, movie theaters, bars, gyms, and beaches. Fast-forward four weeks and we're still not out of the water.  [...]

Are AMP Pages Worth Developing?

By |2020-07-21T10:44:11-07:00July 20th, 2020|Mobile, Web Development|

Over the past few years, we've seen the rise of Google's Accelerated Mobile Pages (AMP). Launched in 2016, AMP is an open-source HTML framework originally created by Google as a competitor to Facebook Instant Articles and Apple News. AMP dramatically increases the mobile load speed of your web pages by loading all of the content [...]

How to Properly Configure and Optimize Your Website Tracking

By |2020-07-08T08:27:31-07:00July 9th, 2020|Call Tracking, Google Analytics|

"If you can't measure it, you can't improve it." Those are the famous words from Peter Drucker, one of the leading consultants, teachers, and authors that shaped how modern business functions in the twentieth century. You can learn more about Drucker here. Why Tracking Matters... Simply put, if you cannot track your marketing and advertising [...]

Aesthetic Search Demand Trends After Covid-19 Resurgence

By |2020-07-01T09:15:32-07:00July 1st, 2020|News, Trends|

Over the past two weeks, we've seen a huge surge in Coronavirus cases in the U.S. This has forced some counties and states to shut down businesses, yet again. That's the bad news. Texas, California, Florida, and Arizona are just a few states shutting down water parks, movie theaters, bars, gyms, and beaches. In Texas [...]

Are Google’s Speed Tests Accurate?

By |2020-06-24T09:41:52-07:00June 26th, 2020|News, SEO, Technical SEO, UX, Web Development|

*Important Note: This blog was originally published in 2017 and has been updated to reflect updated information about speed tests. Insights and opinions have changed over the past three years, but all 2020 updates are noted below each section that warrants an update. Have you checked your website speed lately? If not, you probably should [...]

Why SEO Should Never Be Your Sole Marketing Lead Gen Tactic

By |2020-06-24T10:42:09-07:00June 22nd, 2020|SEO|

At Turbo, we're big on SEO (search engine optimization). If we weren't then we wouldn't be so active with our blogging to help with our own SEO, just like we do for our clients. Your Practice Needs Multiple Marketing Tactics to Feed Lead Gen Funnel However, you never want to solely rely [...]

Everything You Need to Know About ADA Compliance

By |2020-05-21T09:16:14-07:00June 13th, 2020|News, Operations|

We focus so much on optimizing our websites for conversion, but did you know that you also need to optimize your site compliance? Specifically, we're talking about accommodating visitors with disabilities. *Important Note: I want to preface the information outlined in this blog with the suggestion that every practice consult their attorney when it comes [...]

Google vs. Facebook Ads: Which is Better for Aesthetic Practices?

By |2020-05-06T14:39:21-07:00June 5th, 2020|Facebook, Google Ads|

If you're an aesthetic practice looking for immediate exposure online, then you need to consider running ads. Two of the largest platforms to run ads on are Google and Facebook. So, which one is best? Comparing Google and Facebook is like comparing apples to oranges. They're very different on so many levels. Before you even [...]