tom

/Tom Sullivan

About Tom Sullivan

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

Google is Taking Over Your Ads…What This Means For Your Practice

By |2019-02-10T18:46:01+00:00February 6th, 2019|Google Ads, News|

In late January, Google announced that it will "take over management" of ad campaigns unless you actively opt-out. Google sent an email with the headline: "We’ll focus on your campaigns, so you can focus on your business.” Here's the message Google has been sending out: What Exactly Does This Mean? According to Google's email, they’ll [...]

How to Effectively Use Email Marketing When Your Practice Only Does Surgery

By |2019-01-28T15:17:16+00:00January 28th, 2019|Cosmetic Surgeon Marketing, Email Marketing|

Email marketing is a crucial digital marketing tactic for encouraging patient retention. When I say "patient retention" I simply mean the act of converting a previous patient into a repeat patient.  It can be expensive to generate a new patient, so it makes a lot of sense to put a heavy emphasis on patient retention. [...]

Turbo Settling into the New Downtown Office

By |2019-01-19T07:03:41+00:00January 22nd, 2019|News|

The Turbo Medical Marketing team is excited to be getting settled in our new downtown Charleston office on historic Meeting St, as part of the Digital Corridor. What is the Digital Corridor? This new location was custom design by Turbo via the Digital Corridor, a non-profit organization whose goal is to attract, nurture and promote [...]

Our Website Re-Design Project for Renew MD Reno

By |2019-01-11T09:20:00+00:00January 16th, 2019|News, Turbo Projects, Web Development|

We're excited to announce that Turbo has redesigned another website for a new medical spa client! This latest re-design project was for Renew MD, located in Reno, NV. The practice has serving patients throughout the Reno metro since 2003. Renew came to Turbo in 2018 looking for help with both their website and marketing. Their old [...]

Our Latest Dermatology & Vein Redesign Project

By |2018-12-20T08:24:52+00:00December 26th, 2018|News, Turbo Projects, Webinars|

We’re excited to have recently completed a website re-design for our new client New York Skin & Vein. Lead by board-certified varicose vein specialist and dermatologist Eric Dohner, MD, ABVLM, New York Skin & Vein has five locations serving Binghamton, Oneonta, Norwich, Hamilton and Walton, New York. Dr. Dohner came to Turbo in 2018 in need of [...]

Our Latest Redesign Project for Trilogy Medical & Aesthetics

By |2018-12-14T14:18:37+00:00December 22nd, 2018|News, Turbo Projects, Web Development|

We’re excited to have recently completed a website re-design for our client Trilogy Medical & Aesthetics. Lead by physician and surgeon Jeff Lester, DO, Trilogy has three offices located in Campbell, Santa Cruz and Watsonville, California. Dr. Lester and his team have been microsite clients of Turbo since December 2017, but decided to come on [...]

Google Call-Only Ads Update: Are Phone Leads Better than Web Leads?

By |2018-12-14T08:38:09+00:00December 15th, 2018|Google Ads, Medical Marketing|

This month, Google updated its policy requirements for call-only ad format with the following changes: Service providers will now be required to use their actual business name in call-only ads. Service providers can no longer advertise with a business name that doesn't represent their specific business or clearly disambiguate from similar businesses. For example, generic or location-based [...]

The 411 on Review-Gating and Google’s Policy

By |2018-12-10T10:08:20+00:00December 10th, 2018|Medical Reviews, News, Practice Reputation|

Generating positive reviews for your aesthetic practice is essential to building your social proof and improving your visibility and credibility online. There are many different softwares and tools available, such as Magic Rating, that can help your practice turn happy patients into brand advocates, but you need to be careful. Both Yelp and Google My Business, two [...]

Our Website Re-Design Project for Juvanew Medspa

By |2018-12-06T14:41:32+00:00December 2nd, 2018|News, Turbo Projects, Web Development|

We're excited to announce that Turbo has launched another website for a new medical spa client! This latest re-design project was for Juvanew Medspa, located in Rockwall, TX, and serving the Dallas metro. The practice has been run by mother-daughter team Teri McBay and Amanda Rampey since 2008. Amanda came to Turbo in the Summer [...]

See Our Latest Florida Plastic Surgeon Website Redesign

By |2018-11-14T11:57:23+00:00November 23rd, 2018|News, Turbo Projects, Web Development|

We’ve recently completed a website re-design for Lakemont Plastic Surgery. Lead by board-certified plastic surgeon Scott Greenberg, MD, Lakemont serves patients in Winter Park, FL, and throughout the Orlando metro. Dr. Greenberg and his team came to Turbo in August 2018 in need of both website and marketing help. While the design itself was not [...]

Holiday Email Ideas for Your Aesthetic Practice

By |2018-11-14T13:39:41+00:00November 15th, 2018|Email Marketing|

The Holidays are around the corner! It's a time for celebration with family and friends and ... email marketing! In this article, we'll highlight some topic ideas, as well as some strategies to help your emails stand out from the crowd. Thanksgiving is only a week away, as of writing this, and you also have [...]

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