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About Tom Sullivan

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging from plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys fishing, snowboarding, hiking, and spending time with his family. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives in Mt. Pleasant, SC with his wife Lindsay and his 2 kids, TJ and Kelsey.
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Aesthetic Search Demand Trends After Covid-19 Resurgence

By |2020-07-01T09:15:32-07:00July 1st, 2020|News, Trends|

Over the past two weeks, we've seen a huge surge in Coronavirus cases in the U.S. This has forced some counties and states to shut down businesses, yet again. That's the bad news. Texas, California, Florida, and Arizona are just a few states shutting down water parks, movie theaters, bars, gyms, and beaches. In Texas [...]

Are Google’s Speed Tests Accurate?

By |2020-06-24T09:41:52-07:00June 26th, 2020|News, SEO, Technical SEO, UX, Web Development|

*Important Note: This blog was originally published in 2017 and has been updated to reflect updated information about speed tests. Insights and opinions have changed over the past three years, but all 2020 updates are noted below each section that warrants an update. Have you checked your website speed lately? If not, you probably should [...]

Why SEO Should Never Be Your Sole Marketing Lead Gen Tactic

By |2020-06-24T10:42:09-07:00June 22nd, 2020|SEO|

At Turbo, we're big on SEO (search engine optimization). If we weren't then we wouldn't be so active with our blogging to help with our own SEO, just like we do for our clients. Your Practice Needs Multiple Marketing Tactics to Feed Lead Gen Funnel However, you never want to solely rely [...]

Everything You Need to Know About ADA Compliance

By |2020-05-21T09:16:14-07:00June 13th, 2020|News, Operations|

We focus so much on optimizing our websites for conversion, but did you know that you also need to optimize your site compliance? Specifically, we're talking about accommodating visitors with disabilities. *Important Note: I want to preface the information outlined in this blog with the suggestion that every practice consult their attorney when it comes [...]

Google vs. Facebook Ads: Which is Better for Aesthetic Practices?

By |2020-05-06T14:39:21-07:00June 5th, 2020|Facebook, Google Ads|

If you're an aesthetic practice looking for immediate exposure online, then you need to consider running ads. Two of the largest platforms to run ads on are Google and Facebook. So, which one is best? Comparing Google and Facebook is like comparing apples to oranges. They're very different on so many levels. Before you even [...]

Summer Forecast for Aesthetic Consumer Demand

By |2020-07-01T08:15:41-07:00May 28th, 2020|News, Trends|

This past week has been a mixed bag of positive and negative macro-level signs for the U.S. On one hand, more cities and states are opening up, and the stock market is soaring. On the other hand, unemployment has reached 25% and the Coronavirus death toll in the U.S. surpassed 100k. On a more micro-level, [...]

Hiring a Professional Marketing (Growth) Agency…Is it Worth it in 2020?

By |2020-05-26T11:42:00-07:00May 23rd, 2020|News, Strategic Planning|

We're now nearing the end of May 2020 and many aesthetic practices are just starting to recover from an awful two-three month stretch due to the Coronavirus. Some practices will take months to recover financially and some practices won't ever recover from this setback. If you're still shut down, or even if you've recently opened, [...]

Aesthetic Consumer Demand Update Part II: Psychology

By |2020-05-28T09:33:21-07:00May 13th, 2020|News, Trends|

As our last article pointed out, there is raw data that suggests consumer demand for aesthetics is increasing. With record levels of unemployment and several states continuing their lockdown, it begs the question: why is aesthetic demand increasing?  Additionally, is aesthetics an anomaly compared to other industries? Maybe not. Search Engine Land, one of the [...]

Aesthetic Consumer Demand Update Part I: Data Trends

By |2020-05-28T09:32:32-07:00May 8th, 2020|News, Trends|

Good news, there are strong indications that Google search demand for aesthetics is increasing! Keep in mind that just three weeks ago I posted an article that highlighted how demand was leveling off or falling for many aesthetic queries. As we'll touch on in this article, that leveling off period of around mid-April was [...]

Step-By-Step Guide for Re-Opening Your Practice Post-Coronavirus

By |2020-05-28T09:34:24-07:00April 22nd, 2020|News, Operations|

As of Wednesday, April 22, 2020 several states have started to "re-open" for business. What that means exactly and how it impacts your aesthetic practice will vary on what your governor announces. Texas, Oklahoma, and Alaska have recently announced that they are easing restrictions around elective surgery. Governors in Georgia, South Carolina, and Tennessee [...]

Latest Update on Consumer Demand for Aesthetics During Coronavirus

By |2020-05-28T09:34:36-07:00April 16th, 2020|News, Trends|

Back on March 27th, I wrote an article about how consumer search demand has been impacted by the Coronavirus. It's been 3 weeks since that article and A LOT has happened/changed since then, including, but not limited to... U.S. Coronavirus cases and deaths have surpassed every other country (at least from the statistics these countries [...]

What Can Doctors and Practice Owners Be Doing Right Now to Invest in Their Marketing

By |2020-04-22T08:01:03-07:00April 10th, 2020|Practice Reputation, Strategic Planning, Video Marketing|

We're now approaching a month that many aesthetic practices have been forced to closed due to the Coronavirus pandemic. Our hearts go out to everyone impacted, from both a health standpoint and an economic standpoint. Over the past few weeks, we've mentioned ways your practice can generate cash right now, specifically through gift cards, [...]