tom

/Tom Sullivan

About Tom Sullivan

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

Best Email Marketing Software for Plastic Surgeons

By |2019-08-14T15:17:10-07:00August 14th, 2019|Email Marketing|

Building an email list and effectively marketing using email software has become a MUST HAVE now for a plastic surgery practice (even if you only do surgery). Constant Contact, Mail Chimp, Get Response, Aweber...there are so many to choose from and it is easy to get lost in the noise.  Every software claims to [...]

The Best 2-Way Text Messaging Solution for Plastic Surgeons

By |2019-08-07T13:12:53-07:00August 7th, 2019|Cosmetic Surgeon Marketing, Mobile|

Turbo has now partnered with ZipWhip to offer a brand new 2-way text messaging service. Best of all, Turbo Gold clients get this new technology at NO additional charge!! There has been a significant increase in businesses and consumers communicating via text (SMS), and research shows that consumers prefer to text businesses. In fact, according [...]

How to Automate Your Followup to Improve Your Lead-to-Consultation Rates

By |2019-06-19T13:44:14-07:00June 19th, 2019|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing|

For an aesthetic practice owner - or a marketing agency managing an aesthetic practice -  there's nothing more frustrating than succeeding in your efforts to drive more traffic and generate more leads only for them to fail to get these leads through the sales cycle. One of the biggest roadblocks in this lead-to-new-patient sales funnel [...]

Turbo is Heading to ASAPS this Week!

By |2019-05-16T12:29:02-07:00May 15th, 2019|News|

Turbo will be at the American Society for Aesthetic Plastic Surgery conference in New Orleans Friday, May 17th through Monday, May 20th at booth #350 - please stop by to say "hi."   Special Offer for Event Attendees We have some exciting news to announce at ASAPS regarding our new Consultation Generator Program, as well as, [...]

Is Your SEO Really Bad Because a Random Report Says So?

By |2019-05-16T12:11:23-07:00May 1st, 2019|SEO|

If you run a business with a website you've probably been spammed by a random person highlighting how poor your SEO is. Often times, this is a "canned email" from an individual in India that's blasted out to countless website owners. This is typical SEO spam, with a fake name, no website, and a [...]

[R.I.P] eRelevance – What now?

By |2019-04-17T15:37:13-07:00April 17th, 2019|News|

    eRelevance has reportedly shut down, according to the Austin Business Journal. As of April 16th, 2019, clients have already begun receiving notices of the shut down leaving many businesses feeling blindsided. CEO Bob Fabbio later confirmed that the closure was the result of "an unexpected situation." At the time this article was [...]

Do My Web Leads Really Suck?

By |2019-04-16T14:57:41-07:00April 12th, 2019|Cosmetic Surgeon Marketing, Lead Generation, Medical Marketing, Sales|

"My web leads suck!" Many of us have dealt with a situation like this, whether as the business owner, practice manager, or in our case, the agency helping to generate the leads. There's nothing more frustrating than hearing this because this phrase doesn't really tell you anything. You need to dig into the "why" to [...]

Why You DON’T Want Only 5 Star Reviews

By |2019-03-20T06:02:48-07:00March 20th, 2019|Practice Reputation|

That's right, you should not aim for only 5 star reviews! That might sound counter-intuitive. After all, don't we want to avoid negative or 1 star reviews? The answer is undoubtedly yes, we want more 5 star reviews. However, new research from the Spiegel Research Center suggests that consumer purchase likelihood peaks between 4.0 and 4.7 stars and [...]

Direct Traffic in Google Analytics: None vs. Not Set

By |2019-03-14T13:50:47-07:00March 3rd, 2019|Google Analytics|

Direct traffic is the most misunderstood source in Google Analytics. Most Analytics beginners understand common sources of traffic, such as Google/organic, Facebook/referral, and Google/cpc; they're self-explanatory. But Direct traffic is trickier to comprehend, and we'll dive into why that is in this article. Isn't Direct traffic those who type in a website URL directly into [...]

Your Aesthetic Practice Needs to STOP Using Sliders on Your Home Page: Here’s Why…

By |2019-02-21T10:07:56-07:00February 21st, 2019|UX, Web Development|

Let me start out by saying that sliders are not bad, they should just be avoided on an aesthetic practice website home page (or on any page). Before we jump into the "why," lets first define the term "slider." What is a Slider? A "slider" on a website simply refers to a content area that has multiple [...]

Google is Taking Over Your Ads…What This Means For Your Practice

By |2019-02-10T18:46:01-07:00February 6th, 2019|Google Ads, News|

In late January, Google announced that it will "take over management" of ad campaigns unless you actively opt-out. Google sent an email with the headline: "We’ll focus on your campaigns, so you can focus on your business.” Here's the message Google has been sending out: What Exactly Does This Mean? According to Google's email, they’ll [...]

How to Effectively Use Email Marketing When Your Practice Only Does Surgery

By |2019-01-28T15:17:16-07:00January 28th, 2019|Cosmetic Surgeon Marketing, Email Marketing|

Email marketing is a crucial digital marketing tactic for encouraging patient retention. When I say "patient retention" I simply mean the act of converting a previous patient into a repeat patient.  It can be expensive to generate a new patient, so it makes a lot of sense to put a heavy emphasis on patient retention. [...]