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About Tom Sullivan

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging from plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys fishing, snowboarding, hiking, and spending time with his family. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives in Mt. Pleasant, SC with his wife Lindsay and his 2 kids, TJ and Kelsey.

Demand for Aesthetics During the Coronavirus Spells Future Opportunity

By |2020-03-27T08:48:41-07:00March 27th, 2020|Google Ads, Google Analytics, News|

The COVID-19 (Coronavirus) pandemic is continuing to grow, with the U.S. passing both China and Italy in confirmed cases (that have been reported). As of March 27th, the number of infected Americans is over 86,000. Epidemiologists expect this number to rise. The economic impact of forcing "non-essential" businesses to shut down has been enormous. Many [...]

5 Ways Your Practice Can Generate Cash While You’re Closed

By |2020-03-26T05:58:51-07:00March 26th, 2020|News, Sales|

Your aesthetic practice is now closed due to the COVID-19 outbreak and subsequent government orders for "non-essential businesses" to temporarily shut down. From a sales and marketing perspective, you want to make sure you've covered your bases by emailing and texting patients and updating your Google My Business page, to name a couple. More on [...]

6 Ways to be Prepared to Re-Open After the Coronavirus Shutdown

By |2020-03-24T09:30:07-07:00March 24th, 2020|News|

If you are one of the many aesthetic practices able to be open right now, you’re very fortunate. For many practices, this isn’t the case. If your practice is closed, however, it is important not to panic and instead, focus on being prepared for your reopening. One mistake made by many business owners, including owners [...]

Surviving the Coronavirus: Virtual Consultations May Be the Solution, But Which Software Should You Choose?

By |2020-03-27T08:56:57-07:00March 20th, 2020|News|

Many aesthetic practices are being forced to shut down operations due to COVID-19, AKA the coronavirus. If you are one of many who are being asked to close your business in an effort to help flatten the curve, there's still an opportunity. If your practice has closed, we highly recommend you consider virtual consultations... A [...]

4 Ways Your Aesthetic Practice Can Survive the Coronavirus

By |2020-03-20T13:08:26-07:00March 17th, 2020|News|

The coronavirus has created an unprecedented national and international emergency that is affecting nearly every business in the U.S. These are scary times for aesthetic practice owners, but this isn't the end of the world.  Once we have a better handle on the spread of virus there will be an opportunity for aesthetic practices. In [...]

Top 6 SEO Tactics for Aesthetic Practices in 2020

By |2020-03-26T13:12:39-07:00February 28th, 2020|SEO|

*Important Note: This blog was originally published in 2018 and has been updated to reflect the SEO best practices for 2020. All updates are noted below each item mentioned. I'll save my digital marketing predictions for another article and instead just focus on the top SEO tactics your medical or aesthetic practice should focus on [...]

6 Most Important Sales and Marketing Pieces that Compliment Turbo Medical Marketing’s Services

By |2020-03-06T07:51:59-07:00February 13th, 2020|Sales, Technology|

Turbo Medical Marketing is a full-service digital marketing agency, but that doesn't mean we give you every single digital marketing or sales tool or skill your aesthetic practice needs to be successful. No agency does. Here's a breakdown of everything you get with Turbo: SEO - citations/directory management and procurement; backlink building; schema/structured data Content [...]

5 Tips for Google Ads Success

By |2020-03-26T13:02:26-07:00February 5th, 2020|Google Ads|

**Important note: this blog was originally published in February 2017 but was updated in March 2020. Google AdWords has been updated to reflect the new name, Google Ads. I've also added comments in italics below at the bottom of each item to reflect updates that have happened since 2017. Considering Google Ads? They just might be [...]

Is Blogging Really Effective? How to Track Blogging KPIs

By |2020-02-07T07:15:07-07:00January 30th, 2020|Blogging, SEO|

Blogging is outdated! Blogging is stale! Blogging is so 10 years ago! Yes, I still hear aesthetic practices pushing this message despite countless evidence to the contrary. The truth is, blogging isn't dead, it's alive and well. Blogging can help improve SEO, establish credibility, and generate leads! Your aesthetic practice's marketing funnel for blogs is [...]

4 Misleading Google Analytics Stats to Watch Out For

By |2020-02-07T07:14:58-07:00January 14th, 2020|Google Analytics|

Google Analytics is a vital tool for evaluating your website's performance and tracking KPIs (key performance indicators). Like almost any tool, however, it has its limitations. In this article, I'd like to dive into misleading data that often confuses users. When I say "misleading" I mean that stats or numbers shown may give you [...]

The Turbo Difference: Tips for the Best Digital Marketing for Your Aesthetic Practice Growth

By |2020-03-27T11:57:22-07:00January 2nd, 2020|News|

**Important note: this article was originally published in June 2017, but has been updated in 2020 to reflect the most recent best practices, tips and information about Turbo Medical Marketing Digital marketing is constantly evolving, but it's important to understand the difference between tactics and strategies. Both start with an objective or goal. For most [...]

Top 12 Softwares and Tools Every Aesthetic Practice Should Be Using

By |2019-12-19T10:09:28-07:00December 2nd, 2019|Technology|

As a marketing agency, we use a ton of technology to get work done. This inevitably leads to software "bloat," meaning we're overpaying for some technology that we're not fully utilizing or we're paying for two solutions when one will suffice. This same problem exists with aesthetic practices, whether you're a med spa, dermatologist, or [...]