How to Automate Your Word of Mouth Marketing Using Social Media

/How to Automate Your Word of Mouth Marketing Using Social Media

How to Automate Your Word of Mouth Marketing Using Social Media

Many medical practices have begun using social media to interact with patients and become more visible online. Facebook, Twitter, blogging, and video marketing can be daunting for some, while others have no problem diving in or slowly getting involved. No matter the startegy, almost everyone wonders at some point, “How can I automate my efforts on social media?” More importantly, “How can I automate my word of mouth marketing on social media?”

If you were able to automate certain social media tactics on a day-to-day basis, how much more effectively would your practice run? What could you do with this extra time? Here are a few ideas for automating your social media marketing efforts:

1) Use Hootsuite: With Hootesuite you can manage all of your social networking platforms from one dashboard. This includes, Facebook, Twitter, LinkedIn, Foursquare and much more. You can track keywords, direct messages and mentions all from on platform! More importantly though, you can schedule out your messages. This will end up saving you a lot of time.

2) Syndicate blog articles to your social networks: On Facebook, Twitter, and LinkedIn you have the ability to set up a feed that will automatically update your accounts when you make a post. I highly recommend taking advantage of this. If you’re taking the time to write quality blog articles you might as well make them as visible as possible.

3) Use an automated call scheduling and follow up system that integrates with social media: First off, if you are running a practice you need to have an automated way to notify patients that their appointment is coming up, as well as an automated system for asking for referrals and testimonials after visits. This notification should be done via automated phone call, text, and/or email. This will save your office administrators and receptionists A TON of time. Furthermore, this system should integrate with social media.

What I mean by “integrate with social media” is that when your automatic follow up asks the patient for a review, the patient has the ability to automatically share this review through Facebook, Twitter and LinkedIn. This allows all of that patient’s friends to see your business’s website and Fan page. In other words, instant, automated word of mouth marketing!

One such company that offers a comprehensive, automated word of mouth software similar to what I mention above is DoctorBase. Doctorbase is essentially a review website for dentists, chiropractors, plastic surgeons, and aesthetic physicians. More importantly though, Doctorbase offers a software, known as PANDA, that automates scheduling and the follow up which integrates with social networks such as Facebook, Twitter, and LinkedIn.

Turvbo Social Media is proud to have partnered with Doctorbase. If you’d like to learn more about DoctorBase, or word of mouth marketing in general, contact Turbo today, or call 877-673-7096.

By |2016-12-23T12:42:31+00:00November 10th, 2010|Blogging, Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing|1 Comment

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

One Comment

  1. Brandon Dodd November 23, 2010 at 5:50 am - Reply

    This is really great. I think that as long as you never automate interaction, then you’ll gain tons of loyalty and brand equity using social media.

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