Best Places to Advertise Your Aesthetic Practice Online: Part III

/Best Places to Advertise Your Aesthetic Practice Online: Part III

Best Places to Advertise Your Aesthetic Practice Online: Part III

This is part III of our three part series about the best places to advertise your aesthetic practice online. Here are the links to the other two parts in this series:

Click here to view Part I: Search Engines

Click here to view Part II: Social Media and Review Platforms

Part III: Other Advertising Mediums

One popular place for local businesses to advertise that’s lost its luster recently is Groupon. The discount marketplace has seen its popularity fall significantly over the past few years, and it’s a medium most aesthetic practices should avoid. While price is certainly a factor in a patient’s buying decision, Groupon cheapens the value of your services, and it often attracts the wrong kind of patients: price shoppers who come in once and don’t return. Lastly, I’d argue that it’s simply inappropriate to advertise most procedures on Groupon, outside of maybe Botox or laser hair removal.

Local publications and media outlets are another place to explore for exposure in your metropolitan. These can be hit or miss, depending on a variety of factors, so make sure you do your research. Find out more about the readership target market, frequency in publication, and any contract you’d need to sign. The best opportunities that I’ve seen are in publications where your practice is featured in more of an interview style, as this appears less like an ad. Many publications have digital content, so you’ll want to make sure you can track traffic from their website. In some cases though, all of your exposure will be offline, so it’ll be more challenging to track results. Furthermore, advertising – even just digitally – with local news sites, radio stations, or magazines can be very expensive.

Native display ads are on the rise. These low-cost display ads follow the cost-per-click model, like Google AdWords, but they are significantly cheaper. Also, instead of a traditional banner ad that you can run through Google, which highlights a special or other selling point for your practice, native ads are typically content-based. Instead of driving users to a Specials page, you’ll want to drive them to a blog it educational article. The beauty of native ads, other than being very cheap to run, is that your targeting can be hyper-focused, placing your native ads on websites targeting specific interests and in specific geographies. Additionally, like search engine ads, you’re not locked into any contract. You can pause ads at any time.

Do you want to learn more about online advertising? Interested in more exposure, but not sure where to start? Just drop us a line here or give us a call at 877-673-7096 x2.

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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