aesthetic practice bloggingThe benefit to blogging is simple: continuously adding (quality) content to your website will give you the opportunity to rank for more and more keywords. This is especially true for long-tail keywords (very specific searches). Knowing the value of blogging and actually executing on it is a different story. There are correct and incorrect ways to blog and the purpose of this article is to focus on what your aesthetic practice should focus on to be successful with your blogging.

Do:

  • Be original: Obviously you don’t ever want to copy content directly, unless you’re citing or quoting the source, but being original goes beyond simply not copying. Think of your own unique topics. What are patients frequently asking? What are common concerns? What are the latest trends you’re noticing? Any new techniques your’re utilizing?  These all make for great blog article topics.
  • Image from screencrush.com

    Image from screencrush.com

    Focus on patient success stories: Your articles don’t need to always write educational articles. It’s ok to get a little self-promoting now and then, and your blog is the perfect place to do so. Consider combining a before & after case with a patient video testimonials and a short run-down of their experience to tell a story. The images and video will really help to add credibility.

  • Target long-tail keywords: As mentioned in the intro paragraph, the blog is best for long-tail keywords. These are often questions patients have, such as: “How much does a breast lift cost?” or “What’s the recovery time for a mommy makeover?”
  • Incorporate images and video: Using bullet points or short paragraphs help to break up the text, making it easier for the reader to follow (like I’m doing here). Images and videos also help, so work them in when you can (just avoid ripping images online or you might get a demand letter from Getty images)!
  • Blog frequently: While I’ll always stress quality over quantity, set time aside on at least a monthly basis to write articles. I’d aim for at least two per month. Anything  beyond that is great, provided the quality is still high.
  • Optimize your articles and share them: A no-brainer for most, but worth mentioning that you don’t want to waste your efforts with great articles that aren’t optimized as well as they can be. Work in keyword-rich title tags, meta descriptions and image tags. Hyperlink to relevant pages within your site, but don’t be afraid to hyperlink out to a credible source if it makes sense to. Once the article is optimized and posted make sure to share them on social media and via email.

Don’t: