2003, 2019

Why You DON’T Want Only 5 Star Reviews

By |March 20th, 2019|Practice Reputation|0 Comments

That's right, you should not aim for only 5 star reviews! That might sound counter-intuitive. After all, don't we want to avoid negative or 1 star reviews? The answer is undoubtedly yes, we want more 5 star reviews. However, new research from the Spiegel Research Center suggests that consumer purchase likelihood peaks between 4.0 and 4.7 stars and [...]

1303, 2019

Our Latest Redesign Project for the Face and Body Place

By |March 13th, 2019|News, Turbo Projects, Webinars|0 Comments

We’re excited to have recently completed a website re-design for our new client, The Face and Body Place. Lead by board-certified dermatologist Kimberly Finder, MD, the Face and Body Place serves patients in the San Antonio, TX, area. Dr. Finder came to Turbo in late 2018 in need of website and marketing assistance. She was looking for [...]

303, 2019

Direct Traffic in Google Analytics: None vs. Not Set

By |March 3rd, 2019|Google Analytics|0 Comments

Direct traffic is the most misunderstood source in Google Analytics. Most Analytics beginners understand common sources of traffic, such as Google/organic, Facebook/referral, and Google/cpc; they're self-explanatory. But Direct traffic is trickier to comprehend, and we'll dive into why that is in this article. Isn't Direct traffic those who type in a website URL directly into [...]

2102, 2019

Your Aesthetic Practice Needs to STOP Using Sliders on Your Home Page: Here’s Why…

By |February 21st, 2019|UX, Web Development|0 Comments

Let me start out by saying that sliders are not bad, they should just be avoided on an aesthetic practice website home page (or on any page). Before we jump into the "why," lets first define the term "slider." What is a Slider? A "slider" on a website simply refers to a content area that has multiple [...]

1402, 2019

Should I Add Live Chat to My Website?

By |February 14th, 2019|Lead Generation|0 Comments

The short answer is NO. Live chat is a great tool, but not for MOST aesthetic practices. Why not? Don't we live in a world of instant gratification? Yes, that is true, but in this article, we'll dive into why live chat is probably not the answer for your practice. Imagine you are a prospective [...]

602, 2019

Google is Taking Over Your Ads…What This Means For Your Practice

By |February 6th, 2019|Google Ads, News|0 Comments

In late January, Google announced that it will "take over management" of ad campaigns unless you actively opt-out. Google sent an email with the headline: "We’ll focus on your campaigns, so you can focus on your business.” Here's the message Google has been sending out: What Exactly Does This Mean? According to Google's email, they’ll [...]

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