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107, 2020

Aesthetic Search Demand Trends After Covid-19 Resurgence

By |July 1st, 2020|News, Trends|

Over the past two weeks, we've seen a huge surge in Coronavirus cases in the U.S. This has forced some counties and states to shut down businesses, yet again. That's the bad news. Texas, California, Florida, and Arizona are just a few states shutting down water parks, movie theaters, bars, gyms, and beaches. In Texas [...]

2606, 2020

Are Google’s Speed Tests Accurate?

By |June 26th, 2020|News, SEO, Technical SEO, UX, Web Development|

*Important Note: This blog was originally published in 2017 and has been updated to reflect updated information about speed tests. Insights and opinions have changed over the past three years, but all 2020 updates are noted below each section that warrants an update. Have you checked your website speed lately? If not, you probably should [...]

2206, 2020

Why SEO Should Never Be Your Sole Marketing Lead Gen Tactic

By |June 22nd, 2020|SEO|

At Turbo, we're big on SEO (search engine optimization). If we weren't then we wouldn't be so active with our blogging to help with our own SEO, just like we do for our clients. Your Practice Needs Multiple Marketing Tactics to Feed Lead Gen Funnel However, you never want to solely rely [...]

1306, 2020

Everything You Need to Know About ADA Compliance

By |June 13th, 2020|News, Operations|

We focus so much on optimizing our websites for conversion, but did you know that you also need to optimize your site compliance? Specifically, we're talking about accommodating visitors with disabilities. *Important Note: I want to preface the information outlined in this blog with the suggestion that every practice consult their attorney when it comes [...]

506, 2020

Google vs. Facebook Ads: Which is Better for Aesthetic Practices?

By |June 5th, 2020|Facebook, Google Ads|

If you're an aesthetic practice looking for immediate exposure online, then you need to consider running ads. Two of the largest platforms to run ads on are Google and Facebook. So, which one is best? Comparing Google and Facebook is like comparing apples to oranges. They're very different on so many levels. Before you even [...]

2805, 2020

Summer Forecast for Aesthetic Consumer Demand

By |May 28th, 2020|News, Trends|

This past week has been a mixed bag of positive and negative macro-level signs for the U.S. On one hand, more cities and states are opening up, and the stock market is soaring. On the other hand, unemployment has reached 25% and the Coronavirus death toll in the U.S. surpassed 100k. On a more micro-level, [...]