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The COVID-19 (Coronavirus) pandemic is continuing to grow, with the U.S. passing both China and Italy in confirmed cases (that have been reported). As of March 27th, the number of infected Americans is over 86,000. Epidemiologists expect this number to rise. The economic impact of forcing "non-essential" businesses to shut down has been enormous. Many [...]
Your aesthetic practice is now closed due to the COVID-19 outbreak and subsequent government orders for "non-essential businesses" to temporarily shut down. From a sales and marketing perspective, you want to make sure you've covered your bases by emailing and texting patients and updating your Google My Business page, to name a couple. More on [...]
If you are one of the many aesthetic practices able to be open right now, you’re very fortunate. For many practices, this isn’t the case. If your practice is closed, however, it is important not to panic and instead, focus on being prepared for your reopening. One mistake made by many business owners, including owners [...]
Surviving the Coronavirus: Virtual Consultations May Be the Solution, But Which Software Should You Choose?
Many aesthetic practices are being forced to shut down operations due to COVID-19, AKA the coronavirus. If you are one of many who are being asked to close your business in an effort to help flatten the curve, there's still an opportunity. If your practice has closed, we highly recommend you consider virtual consultations... A [...]
The coronavirus has created an unprecedented national and international emergency that is affecting nearly every business in the U.S. These are scary times for aesthetic practice owners, but this isn't the end of the world. Once we have a better handle on the spread of virus there will be an opportunity for aesthetic practices. In [...]
*Important Note: This blog was originally published in 2018 and has been updated to reflect the SEO best practices for 2020. All updates are noted below each item mentioned. I'll save my digital marketing predictions for another article and instead just focus on the top SEO tactics your medical or aesthetic practice should focus on [...]