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How to Interpret “SEO Reports” from Random Companies

By | February 13th, 2017|Cosmetic Surgeon Marketing, Med Spa Marketing, SEO|

This is a question I receive frequently, and sometimes it's an actual client emailing me with a report saying "see, look here, our SEO needs improvement!" Chances are, if you run an aesthetic practice you've been spammed by an SEO person or SEO company many times. In fact, for some unlucky clients, upwards of 15-20% [...]

5 Tips for Google AdWords Success

By | February 5th, 2017|Google Adwords|

Considering Google AdWords? As my recent article pointed out, AdWords just might be a very solid investment for your aesthetic practice. Of course, blindly throwing money at PPC (pay per click) advertising without the right tactics will likely lead to money down the drain. Configuring a comprehensive Google AdWords campaign takes time and isn't easy [...]

Newest Plastic Surgery Website Re-Design Project: Katherine Nitta, MD

By | January 31st, 2017|Cosmetic Surgeon Marketing, Turbo Projects, Web Development|

Our first big project of the year has wrapped up; a full website re-design for Katherine Nitta, MD. A board-certified plastic surgeon in Newport Beach, CA, Dr. Nitta has been in practice for over a decade. Dr. Nitta came to Turbo in need of a complete overhaul of her website, as well as digital marketing [...]

Is Social Media a Waste of Time for Aesthetic Practices?

By | January 20th, 2017|Cosmetic Surgeon Marketing, Internal Marketing, Med Spa Marketing, Social Networking|

Before I answer this question it's important to define what social media is. According to Wikipedia, social media "are computer-mediated technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks." In other words, social media involves nearly anything in the digital world where there's [...]

SEO Tips to Start 2017

By | January 11th, 2017|Med Spa Marketing, Medical Marketing, SEO|

I ended  2016 with some digital marketing predictions for 2017 that aesthetic practices should keep in mind as they formulate their strategies and tactics for this year. Several of these predictions referenced SEO, so I figured now would be a good time to follow up with some more details on boosting your practice's organic visibility this [...]

Turbo Awarded Top 100 Social Media Blogs!

By | January 7th, 2017|Med Spa Marketing, Medical Marketing, News|

We're excited to announce that Turbo Medical Marketing's blog has been named one of the top 100 social media blogs on the planet! FeedSpot, one of the largest RSS readers on the web, announced the list on January 4th, based on the following criteria: Google reputation and Google search ranking Influence and popularity on Facebook, [...]

Digital Marketing Predictions for 2017

By | December 19th, 2016|News|

It's that time of the year, the time to start making predictions for next year! 1) Continued growth in mobile views: No surprise here. You can expect the percentage of mobile traffic to your website to continue to rise in 2017. You can also expect your mobile open rates for email marketing to continue to grow next year. Therefore, [...]

Latest Website Re-Design Project: Alma Lasers

By | December 8th, 2016|Turbo Projects, Web Development|

Turbo has just completed one of its larger projects of the year, a website re-design for Alma Lasers US. Based out of Israel, but operating Internationally, Alma Lasers is one of the worldwide leaders in cosmetic laser R&D, manufacturing, and sales. Alma has two main divisions, North America and the rest of the world. Our goal [...]

Magic Rating: The Best New Software for Generating Reviews

By | December 2nd, 2016|Medical Reviews, News, Practice Reputation|

We're excited to announce the launch of Magic Rating, our newest platform to help your aesthetic practice generate more reviews from patients! We all know that online reviews are tough to get. I've written several articles in the past with different tips and ideas, including thank you cards, QR codes, and more. We've [...]

Google’s New Penguin Update is Here! What Does it Mean for Your SEO?

By | November 15th, 2016|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, News, SEO|

Once again, Google's latest algorithm update has SEO folks scrambling. Like earlier "Penguin" updates, the latest update focuses on "link spam" as well. As Google’s Gary Illyes pointed out, link spam refers to not just the link itself, but the source as a whole. Should I be worried? If you weren't worried about past updates then [...]

Is AdWords Now Worth Investing In?

By | November 9th, 2016|Cosmetic Surgeon Marketing, Google Adwords, Med Spa Marketing, Medical Marketing|

For many years I cautioned against using Google AdWords as a lead generation tool. Paying "per click" (PPC as it's commonly referred to) seemed to really only "work" (with a solid cost-per-conversion rate) in smaller, more rural areas. My takeaway was that folks in larger metros, who are typically more tech savvy, were either clicking and [...]

Latest Cosmetic Dermatology Website Re-Design

By | October 20th, 2016|Turbo Projects, Web Development|

Our latest website re-design project was for Kailua Dermatology Center in Kailua, HI. The practice offers both medical and cosmetic dermatology procedures, serving all of Oahu. The practice is lead by Dr. Doug Williams and Dr. Christina Robbins. The project was a "mini-facelift" that involved simply tweaking the existing site layout and design for a better aesthetic appearance, SEO, copy, and lead [...]

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