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Back on March 27th, I wrote an article about how consumer search demand has been impacted by the Coronavirus. It's been 3 weeks since that article and A LOT has happened/changed since then, including, but not limited to... U.S. Coronavirus cases and deaths have surpassed every other country (at least from the statistics these countries [...]
We're now approaching a month that many aesthetic practices have been forced to closed due to the Coronavirus pandemic. Our hearts go out to everyone impacted, from both a health standpoint and an economic standpoint. Over the past few weeks, we've mentioned ways your practice can generate cash right now, specifically through gift cards, [...]
We've published quite a bit of content lately about your practice and the Coronavirus (COVID-19) pandemic and we thought it would be convenient for aesthetic practices to have access to this material in one location. There's also 3rd party links to other valuable information. Marketing & Sales Turbo Articles: Latest [...]
The COVID-19 (Coronavirus) pandemic is continuing to grow, with the U.S. passing both China and Italy in confirmed cases (that have been reported). As of March 27th, the number of infected Americans is over 86,000. Epidemiologists expect this number to rise. The economic impact of forcing "non-essential" businesses to shut down has been enormous. Many [...]
Your aesthetic practice is now closed due to the COVID-19 outbreak and subsequent government orders for "non-essential businesses" to temporarily shut down. From a sales and marketing perspective, you want to make sure you've covered your bases by emailing and texting patients and updating your Google My Business page, to name a couple. More on [...]
If you are one of the many aesthetic practices able to be open right now, you’re very fortunate. For many practices, this isn’t the case. If your practice is closed, however, it is important not to panic and instead, focus on being prepared for your reopening. One mistake made by many business owners, including owners [...]