303, 2019

Direct Traffic in Google Analytics: None vs. Not Set

By |March 3rd, 2019|Google Analytics|0 Comments

Direct traffic is the most misunderstood source in Google Analytics. Most Analytics beginners understand common sources of traffic, such as Google/organic, Facebook/referral, and Google/cpc; they're self-explanatory. But Direct traffic is trickier to comprehend, and we'll dive into why that is in this article. Isn't Direct traffic those who type in a website URL directly into [...]

2102, 2019

Your Aesthetic Practice Needs to STOP Using Sliders on Your Home Page: Here’s Why…

By |February 21st, 2019|UX, Web Development|0 Comments

Let me start out by saying that sliders are not bad, they should just be avoided on an aesthetic practice website home page (or on any page). Before we jump into the "why," lets first define the term "slider." What is a Slider? A "slider" on a website simply refers to a content area that has multiple [...]

1402, 2019

Should I Add Live Chat to My Website?

By |February 14th, 2019|Lead Generation|0 Comments

The short answer is NO. Live chat is a great tool, but not for MOST aesthetic practices. Why not? Don't we live in a world of instant gratification? Yes, that is true, but in this article, we'll dive into why live chat is probably not the answer for your practice. Imagine you are a prospective [...]

602, 2019

Google is Taking Over Your Ads…What This Means For Your Practice

By |February 6th, 2019|Google Ads, News|0 Comments

In late January, Google announced that it will "take over management" of ad campaigns unless you actively opt-out. Google sent an email with the headline: "We’ll focus on your campaigns, so you can focus on your business.” Here's the message Google has been sending out: What Exactly Does This Mean? According to Google's email, they’ll [...]

2801, 2019

How to Effectively Use Email Marketing When Your Practice Only Does Surgery

By |January 28th, 2019|Cosmetic Surgeon Marketing, Email Marketing|0 Comments

Email marketing is a crucial digital marketing tactic for encouraging patient retention. When I say "patient retention" I simply mean the act of converting a previous patient into a repeat patient.  It can be expensive to generate a new patient, so it makes a lot of sense to put a heavy emphasis on patient retention. [...]

2201, 2019

Turbo Settling into the New Downtown Office

By |January 22nd, 2019|News|0 Comments

The Turbo Medical Marketing team is excited to be getting settled in our new downtown Charleston office on historic Meeting St, as part of the Digital Corridor. What is the Digital Corridor? This new location was custom design by Turbo via the Digital Corridor, a non-profit organization whose goal is to attract, nurture and promote [...]

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