So your medical practice splurged on a new website design with the state-of-the art photo gallery, full social integration, search engine optimization, the works. Then you realize your website is not mobile-compatible. Now what?
You actually have several options, some of which are inexpensive, for making your medical website mobile compatible. Before I dive into these, you need to first check your website on a mobile device, preferably both a tablet and cell phone. Make sure you see exactly how your site is displayed on these different screen sizes. There’s a small chance it may not appear that poorly on a smaller screen.
Next, you need to determine what you need a mobile site for, as this will drastically affect the cost to make it mobile-compatible. A hotel, for example, needs mobile-compatibility to allow people to view calendars and book rooms. Having a fully compatible site is vital for this type of business. However, you may not need to make every page on your website mobile-compatible. Check in Google Analytics to see what the top 5 most popular pages are. I have a feeling that three of the five will be your home page, contact us page and photo gallery. These are the pages you need to be mobile-compatible.
Cheapest Option: Convert only some of the pages. Have your developer create a home page that people are re-directed to when it’s recognized that they’re using a mobile device. The home page should be a very dumbed down version of your website, listing only the vital information. This includes: your phone number (which can be clicked to call directly), your address (which can be clicked to pull up the practice on a map), a contact page to leave your information, a services page that lists all of your treatments, and maybe a photo gallery.
You can make it readily apparent that your full site is available to view if people like, but keeping it simple allows people easily find what they want. Keep in mind the the photo gallery page may take this from a cheap to intermediate option.
This is an ideal option if you’re looking to build a new website. I strongly suggest using WordPress anyway, without factoring the mobile element. However, WordPress becomes an even more obvious solution when you consider their mobile-friendly templates. You can do a basic search to research these options, but we recommend the Responsive Theme. In fact, we’re using it for our website!
Expensive Option: This is a fully customized mobile website. It’s like building an entirely new website just for mobile devices. With this option you have the freedom to be as creative as you’d like. Instead of a handful of pages being converted, like the cheap option, every page is converted. That’s one of the main reasons this solution is expensive. The more pages you have the more work involved. The task becomes even more time-consuming when you factor in custom coding, flash, multiple photo galleries, and other features.
As you can see there are plenty of options. If you have any questions about creating a mobile-compatible website then get in touch with Turbo. You can call us directly at 877-673-7096 x2 or leave us a message here.