Blogging

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5 Blogging Tips for Aesthetic Practices

By |2018-10-16T08:48:16+00:00November 1st, 2018|Blogging, SEO|

Blogging is the lifeblood of your aesthetic practice's content marketing. However, your approach to blogging shouldn't be to pump out as many articles as possible. Instead, focus on quality over quantity. Here are 5 tips to ensure your plastic surgery, med spa, or dermatology practice produces quality blog articles: 1) Coming up with your blog topics: [...]

How to Interpret Google Analytics Data to Improve Engagement and Conversions

By |2017-11-21T14:47:53+00:00November 9th, 2017|Blogging, Google Analytics|

Google Analytics is an absolutely vital tool in tracking your website's progress each month. You can use the software to track website traffic, evaluate sources of traffic, user engagement, leads, and much more. But it's much more than just a solution for tracking. The data that you interpret from Google Analytics can also be used [...]

What’s the Perfect Blog Post Length?

By |2017-10-06T12:42:59+00:00September 25th, 2017|Blogging, SEO|

Short answer: there is no perfect length. If you Google around to find the "perfect length" blog or your ask other agencies you'll see that there are many different claims. I think Moz, who has one of the best blogs about SEO, does a great job of summarizing what they've found to be the "perfect" [...]

Building Links Through Guest Blogging? Tread Lightly

By |2017-06-02T07:53:31+00:00June 2nd, 2017|Blogging, Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, SEO|

In a recent article I wrote - the focus was on backlinks - and how user engagement on your website is becoming more important for SEO than backlinks. Coincidentally, shortly after I published that blog Google announced a warning for webmasters about building backlinks through guest blogs. You can view the entire Google message here. If you're not familiar [...]

What to Blog About: Do’s & Don’ts for Aesthetic Practices

By |2016-12-23T12:42:18+00:00June 10th, 2016|Blogging, SEO|

The benefit to blogging is simple: continuously adding (quality) content to your website will give you the opportunity to rank for more and more keywords. This is especially true for long-tail keywords (very specific searches). Knowing the value of blogging and actually executing on it is a different story. There are correct and incorrect ways [...]

How to Grow Your Blog’s Exposure

By |2016-12-23T12:42:19+00:00August 21st, 2015|Blogging, Med Spa Marketing, Medical Marketing|

Before I get into some useful tactics for increasing the visibility of your blog articles it's worth reiterating that you need more than just "quality, unique articles." I hear that phrase uttered by a lot of "SEO" people, particularly those in the aesthetics industry, but what does that even mean? Obviously we want unique articles; [...]

Can My Practice Outsource its Blogging?

By |2016-12-23T12:42:22+00:00July 24th, 2014|Blogging, Med Spa Marketing, Medical Marketing|

Blogging is a huge part of any digital marketing strategy. We recommend that every practice blogs on a monthly basis and we've even provided tips for writing quality blog articles. However, even with a strategic process for writing blogs they still take time to complete, which begs the question: can I outsource my blog copywriting? The [...]

Medical Practice Blogging: What to Write About?

By |2016-12-23T12:42:26+00:00June 27th, 2012|Blogging, Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Lead Generation, Medical Marketing|

A s a cutting-edge medical marketing agency, we often present ourselves as a company that combines "old school" internet marketing, which focused heavily on SEO, and "web 2.0" social media marketing. The tool we rely on to bridge this gap is the blog, which is why it's a must for every medical practice. In this article I'd [...]

Is It Beneficial to Have More Than One Blog?

By |2016-12-23T12:42:28+00:00November 30th, 2011|Blogging, Medical Marketing|

This is a question that I get frequently. Doctors and their practices might already have a blog associated with their website, so they often ask, "why should I add another blog?" or "is there a benefit to an additional blog?" The answer is quite simply 'yes!' Having multiple blogs can give you an incredible advantage over your competitors. The [...]

Medical Blogging: Tips for Writing Quality Articles

By |2016-12-23T12:42:29+00:00June 7th, 2011|Blogging, Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing|

When it comes to blogging, medical doctors have to take a different approach than other businesses. Patient privacy is extremely important and should never be compromised. Also, doctors and physicians need to be careful about facts and claims that they make. So does this mean that you should avoid blogging out of fear? Of course not... Here are some tips [...]

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