Cosmetic Dentist Marketing

/Cosmetic Dentist Marketing

Tips For Using Your Office As a Closing Tool

By |2016-12-23T12:42:26-07:00August 30th, 2012|Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Internal Marketing|

Many of the articles I write focus on marketing strategies that drive people to your website. This makes sense, as you need a central hub online to generate leads. However, what if you already have the lead? Let's say, for example, your website's "call to action" is a free consultation and someone fills out this [...]

Medical Practice Blogging: What to Write About?

By |2016-12-23T12:42:26-07:00June 27th, 2012|Blogging, Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Lead Generation, Medical Marketing|

A s a cutting-edge medical marketing agency, we often present ourselves as a company that combines "old school" internet marketing, which focused heavily on SEO, and "web 2.0" social media marketing. The tool we rely on to bridge this gap is the blog, which is why it's a must for every medical practice. In this article I'd [...]

The Almighty ‘Call To Action’

By |2016-12-23T12:42:27-07:00May 25th, 2012|Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Medical Marketing|

If you've been following this blog you'll notice a theme that is consistent across most of the articles. All the different types of marketing that we encourage for medical practices are geared towards generating new patients. Well, before someone becomes a new patient they need to give you their information in order for your staff [...]

Your Monthly Medical Marketing Checklist

By |2016-12-23T12:42:27-07:00March 22nd, 2012|Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing|

I've written many articles providing tips on how you can grow your medical practice through different marketing tactics. Given that these articles are spread out all over our blog I figured it would be beneficial to summarize everything. I want to breakdown everything your medical practice should be doing on a monthly basis, as well as some quarterly [...]

10 Tools Every Medical Practice Needs on Their Website

By |2016-12-23T12:42:27-07:00February 29th, 2012|Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Med Spa Marketing, Web Development|

Building a new website can be a labor-intensive process. Most of the time and attention is spent getting the design "just perfect" and then adding all the content for each of the different procedures your practice offers. Then once you're happy with the design, and the pages have been added, you optimize the site based on your [...]

Conversion Tracking: The Key to Assessing Your Marketing

By |2016-12-23T12:42:27-07:00February 14th, 2012|Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Google Analytics, Medical Marketing|

If you're like most medical practices you've invested some money into internet marketing of some sort, whether it be search engine optimization, Facebook advertising, email marketing, or social media marketing, to name a few. The key word here is "invested." In other words, you expect a return on that investment. The problem is that many [...]

Holiday Marketing Ideas for Medical Practices

By |2016-12-23T12:42:28-07:00December 6th, 2011|Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing|

The Holidays are a great time to be marketing to your prospective patients, as well as your existing patients. Here are some ideas for offers and deals that you can extend to your patients: Gift certificates: These are especially effective if you have more traditional spa-like services at your practice, such as massages and facials. [...]

SEO Myths for Medical Practices

By |2016-12-23T12:42:28-07:00October 27th, 2011|Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Med Spa Marketing, SEO|

Whether your medical practice is new or old there's a good chance that you're continuing to look to bring in new patients. This is especially true of plastic surgeons, aesthetic physicians, medi spas and cosmetic dentists. Since most of your services are cash-based, you're not referred to a doctor who's in your insurance network. Therefore, you need to find [...]

How To Close Leads At Your Medical Practice

By |2016-12-23T12:42:28-07:00September 8th, 2011|Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Sales|

So you have a sound marketing strategy in place and you're starting to generate leads. Great! Now you need to have the right strategy and system in place to convert these leads into consultations and these consultations into patients. In this article I'll focus more on converting the leads into consultations. It goes without saying [...]

Understanding Patients & Profit Margins: Keys For Your Medical Practice’s Success

By |2016-12-23T12:42:28-07:00August 30th, 2011|Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Med Spa Marketing|

As a doctor running a practice you have many things to keep track of (or at least be aware of), employees, payroll, marketing, scheduling and much more. One of the biggest things that I see overlooked is an in-depth understanding of which services are most popular and which services are most profitable. Sure, you can probably figure [...]

Importance of Thank You Cards

By |2016-12-23T12:42:28-07:00July 26th, 2011|Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Internal Marketing|

I've touched on a couple internal marketing strategies in the past, including articles about direct mail marketing for doctors, automating your patient follow up, email marketing for doctors, and marketing within you practice. For this blog I'd like to touch on the importance of thank you cards. Let me start by pointing out that very few doctors, dentists, surgeons or [...]

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