Cosmetic Surgeon Marketing

/Cosmetic Surgeon Marketing

The Best 2-Way Text Messaging Solution for Plastic Surgeons

By |2019-08-07T13:12:53-07:00August 7th, 2019|Cosmetic Surgeon Marketing, Mobile|

Turbo has now partnered with ZipWhip to offer a brand new 2-way text messaging service. Best of all, Turbo Gold clients get this new technology at NO additional charge!! There has been a significant increase in businesses and consumers communicating via text (SMS), and research shows that consumers prefer to text businesses. In fact, according [...]

How to Automate Your Followup to Improve Your Lead-to-Consultation Rates

By |2019-06-19T13:44:14-07:00June 19th, 2019|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing|

For an aesthetic practice owner - or a marketing agency managing an aesthetic practice -  there's nothing more frustrating than succeeding in your efforts to drive more traffic and generate more leads only for them to fail to get these leads through the sales cycle. One of the biggest roadblocks in this lead-to-new-patient sales funnel [...]

Do My Web Leads Really Suck?

By |2019-04-16T14:57:41-07:00April 12th, 2019|Cosmetic Surgeon Marketing, Lead Generation, Medical Marketing, Sales|

"My web leads suck!" Many of us have dealt with a situation like this, whether as the business owner, practice manager, or in our case, the agency helping to generate the leads. There's nothing more frustrating than hearing this because this phrase doesn't really tell you anything. You need to dig into the "why" to [...]

How to Effectively Use Email Marketing When Your Practice Only Does Surgery

By |2019-01-28T15:17:16-07:00January 28th, 2019|Cosmetic Surgeon Marketing, Email Marketing|

Email marketing is a crucial digital marketing tactic for encouraging patient retention. When I say "patient retention" I simply mean the act of converting a previous patient into a repeat patient.  It can be expensive to generate a new patient, so it makes a lot of sense to put a heavy emphasis on patient retention. [...]

Plastic Surgeon Marketing: A Beginner’s Guide for 2018

By |2018-08-28T05:57:36-07:00August 20th, 2018|Cosmetic Surgeon Marketing|

Are you a newly-minted plastic surgeon or have you recently branched out on your own to start a practice? Or, you may have years of experience but never concerned yourself with digital marketing. Regardless of your circumstance, getting into digital marketing is daunting. That's why we've put together a simple checklist for plastic surgeons new [...]

What to Look For (and Avoid) in a Digital Marketing Agency

By |2018-06-19T09:30:05-07:00June 26th, 2018|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing|

Marketing is tough! There are so many different tools and solutions out there that it's easy to get paralysis of analysis. You can try to keep all your marketing "in-house," but there are many reasons why that approach is not practical. The best digital marketing agency for your aesthetic practice, whether you're a plastic surgeon, [...]

How Google My Business Can Drive More Traffic for Plastic Surgeons

By |2018-06-08T06:39:09-07:00June 8th, 2018|Cosmetic Surgeon Marketing, Google Analytics|

Google has added a few new features to Google My Business pages that, if utilized effectively, can help your plastic surgery practice's page stand out and generate more clicks and conversions. Before you get started it's important to have a plan in place for evaluating the performance of your Google My Business (GMB) page. You [...]

Top 3 Things Prospects Research Before Selecting an Aesthetic Practice

By |2018-04-12T07:02:20-07:00May 1st, 2018|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, Medical Reviews|

Has your aesthetic practice experimented with different marketing tactics in order to gain visibility and drive prospective patients to your website? Of course you have! These efforts are part of the "acquisition phase" and are crucial to generating new patients. However, your work doesn't end there. You need a strategy and tactics for converting website traffic [...]

Top Aesthetic Procedures in 2018: Why Selfies and Social Media Matter

By |2018-03-23T08:31:42-07:00April 10th, 2018|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, News, Social Networking|

Aesthetic procedures are on the rise, and that's great news for your practice! The average number of surgical and non-surgical procedures rose 25% since 2012, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS). Why the big jump? Many are correlating the rise in social media use to the growth in aesthetic procedures. [...]

How to Increase Direct Traffic to Your Website

By |2018-02-23T07:53:48-07:00March 10th, 2018|Cosmetic Surgeon Marketing, Google Analytics, Med Spa Marketing, Medical Marketing|

If you stay on top of your aesthetic practice's website traffic in Google Analytics, you probably have focused on your organic or paid traffic. That makes sense, as it behooves aesthetic and medical business owners and practice managers to track any investment in SEO or AdWords. But what about direct traffic? What exactly is that? [...]

How to Generate More Patient Referrals

By |2018-03-03T05:49:57-07:00February 21st, 2018|Cosmetic Surgeon Marketing, Internal Marketing, Lead Generation, Med Spa Marketing, Medical Marketing, Practice Reputation|

A successful practice will almost always generate more leads from word-of-mouth, or patient referrals, than any other source. There are a few outliers I can think of, such as a practice that spends a huge chunk of their marketing budget on advertising, but the vast majority of practices rely on - and need - patient [...]

4 Ways to Optimize Your Google My Business Page

By |2018-01-12T09:10:50-07:00January 28th, 2018|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, SEO|

There many quite a few new features that you'll find within the Google My Business (Google Maps) interface. Before you can access them though, you need to ensure your practice page is claimed and verified. You can click here to check your listing. Google My Business (GMB) has evolved from G+ Places, where it served [...]