Domain Name

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Google’s Exact Match Domain Sucker-Punch

By |2016-12-23T12:42:25-07:00December 28th, 2012|Domain Name, News|

Back on September 28, Google dropped another algorithmic bombshell, this time targeting exact-match domains. In many ways, this update was even more damaging than the PANDA or Penguin updates over the past year. If you're not aware of the term "exact match domain," it refers to a domain name that exactly matches a given search phrase. For example, atlantacosmeticsurgery.com. [...]

Should I Buy a Keyword-Rich Domain?

By |2016-12-23T12:42:28-07:00August 10th, 2011|Domain Name, Med Spa Marketing|

Should you purchase a keyword-rich domain for your practice? What should you do with this domain? Re-direct it? Create a second website or blog? In this blog I'll dive into these topics. Let me start by discussing domains in general. If possible, you should try to lock in a domain that includes both your geographic [...]