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Best Email Marketing Software for Plastic Surgeons

By |2020-01-27T11:29:45-07:00August 14th, 2019|Email Marketing, Technology|

Building an email list and effectively marketing using email software has become a MUST HAVE now for a plastic surgery practice (even if you only do surgery). Constant Contact, Mail Chimp, Get Response, Aweber...there are so many to choose from and it is easy to get lost in the noise.  Every software claims to [...]

How to Effectively Use Email Marketing When Your Practice Only Does Surgery

By |2020-01-27T11:10:33-07:00January 28th, 2019|Email Marketing|

Email marketing is a crucial digital marketing tactic for encouraging patient retention. When I say "patient retention" I simply mean the act of converting a previous patient into a repeat patient.  It can be expensive to generate a new patient, so it makes a lot of sense to put a heavy emphasis on patient retention. [...]

Holiday Email Ideas for Your Aesthetic Practice

By |2018-11-14T13:39:41-07:00November 15th, 2018|Email Marketing|

The Holidays are around the corner! It's a time for celebration with family and friends and ... email marketing! In this article, we'll highlight some topic ideas, as well as some strategies to help your emails stand out from the crowd. Thanksgiving is only a week away, as of writing this, and you also have [...]

Email Marketing in 2018: Top 6 Mistakes You’re Making With Email Marketing

By |2020-01-27T11:15:14-07:00January 14th, 2018|Email Marketing|

If you run a medical or aesthetic practice that relies on patient retention then you absolutely need to focus on email marketing as a core component of your internal marketing strategy. Many practices struggle with email marketing, getting discouraged because of poor open rates or click-through rates - to the point of giving up on the tactic altogether [...]

The Key to Email Marketing Success in 2014: Segmentation

By |2016-12-23T12:42:23-07:00February 7th, 2014|Email Marketing|

No matter what type of cosmetic practice you're running you need to be involved in email marketing. This tried and true marketing tactic of the past decade will continue to be vital for the next decade. That is, if you're doing it correctly. Email marketing, like any other kind of marketing, requires strategy and creativity. [...]

How to Get the Most Out of Your Email Marketing in 2014

By |2016-12-23T12:42:23-07:00December 20th, 2013|Email Marketing|

I'd like to follow up the New Year theme with some more tips for 2014. In this article I'll highlight a few tips for running successful email campaigns next year. With email addresses aging, inevitably we're seeing our inbox's full of more spam. Luckily, services like gmail can filter out promotions, social updates and more. [...]

7 Email Marketing Dos and Don’ts for Medical Practices

By |2016-12-23T12:42:25-07:00November 22nd, 2012|Email Marketing|

As I've mentioned many times, email marketing is vital for any aesthetic medical practice, particularly those with services that range beyond just cosmetic surgery. Many of my previous articles have focused on the importance of email marketing, including: where to begin and how to know if it's working. In this article I'd like to bring up seven key dos [...]

Med Spa Email Marketing

By |2016-12-23T12:42:26-07:00July 3rd, 2012|Email Marketing, Turbo Projects|

Email marketing should be a vital part of your marketing strategy. It's cheap, and you can reach thousands of people with the just the click of a button. In the past I've discussed how to get started with email marketing for medical practices, but in this article I'd like to focus on med spas specifically. [...]