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Aesthetic Practice Do’s and Don’ts for Running Facebook Ads in 2020

By |2020-02-09T18:58:02-07:00October 1st, 2019|Facebook|

Is your aesthetic practice interested in running Facebook or Instagram ads? Or have you run them in the past without much luck? Chances are you're not following the best practices or the basic do's and don'ts of running ads on these social networks. We've collaborated with our CMO, Chris Moore, a #1 Best Selling Author on [...]

Marketing on a Budget: How to Best Spend $10,000

By |2020-01-27T11:17:18-07:00September 10th, 2017|Facebook, Google Ads, Lead Generation|

Every aesthetic practice needs a marketing budget. It doesn't matter if you're just starting out, fresh out of med school with a ton of student loan debt. Marketing is an investment, not a line item cost. That said, sometimes you've got to "do marketing on the cheap." If you can't allocate at least $10,000 for [...]

Best Places to Advertise Your Aesthetic Practice Online: Part III

By |2020-01-27T11:19:11-07:00July 11th, 2017|Facebook, Google Ads, Practice Reputation|

This is part III of our three part series about the best places to advertise your aesthetic practice online. Here are the links to the other two parts in this series: Click here to view Part I: Search Engines Click here to view Part II: Social Media and Review Platforms Part III: Other Advertising Mediums [...]

Best Places to Advertise Your Aesthetic Practice Online: Part II

By |2020-01-27T11:19:27-07:00July 5th, 2017|Facebook, Google Ads, News, Practice Reputation|

This is part II of our three part series about the best places to advertise your aesthetic practice online. Here are the links to the other two parts in this series: Click here to view Part I: Search Engines Click here to view Part III: Other Advertising Mediums Part II: Social Media and Review Platforms Outside of [...]

Best Places to Advertise Your Aesthetic Practice Online: Part I

By |2020-01-27T11:19:44-07:00June 29th, 2017|Facebook, Google Ads|

If you run an aesthetic practice, whether it be a plastic surgery center, dermatology practice, or med spa, you need new patients. Even if you have rock-solid SEO, with organic traffic and leads steadily growing each month, you may want to consider advertising for additional exposure. We've created a three part series that dives into [...]

Benefits of Split Testing

By |2020-01-27T11:19:57-07:00June 21st, 2017|Facebook, Google Ads, Lead Generation|

If you're unfamiliar with the phrase "split testing" - also referred to as A/B testing - it's a marketing tactic used to compare results for clicks, engagement and conversions. The concept involves running the same campaign with two different ads, and two different landing pages, for example, to see which performs better. Split testing is [...]

What’s New With Facebook Ads

By |2016-12-23T12:42:18-07:00January 8th, 2016|Facebook|

Facebook ads are on the rise, and for good reason. While Facebook has always had a multitude of demographic targeting options, they've recently expanded their advertising solutions even further. If your practice has boosted posts or experimented with some ads in the past - with little to no success - then you might be interested [...]

2015 Digital Marketing Predictions for Cosmetic Practices

By |2016-12-23T12:42:20-07:00December 12th, 2014|Facebook|

It’s that time of year! The Holidays are approaching and people are starting to think about their New Years’ resolutions. As we sprint toward 2015, I’d like to look ahead to better help your practice prepare for what’s to come in this new year. 1) End of the “free ride” on Facebook: I mentioned back [...]

Why Facebook ‘Likes’ No Longer Matter

By |2016-12-23T12:42:22-07:00March 21st, 2014|Facebook|

If you haven't already noticed, your practice's Facebook updates are being seen by less and less of your Fans, even if you've steadily grown the total number of 'likes'. What's the reason for this? In short, the "free ride" is over! According to Valleywag, your Fan page posts are now only being seen by 1-2% [...]

Supercharge Your Facebook Advertising With These Solutions

By |2016-12-23T12:42:23-07:00January 17th, 2014|Facebook|

In the past, Facebook's advertising allowed you to target your audience by geography, gender, age, "likes" and other characteristics that users specified on their personal pages. This type of advertising still exists on Facebook; however, there are far more effective ways for your practice to reach new patients. Instead of targeting to all women between [...]