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Google vs. Facebook Ads: Which is Better for Aesthetic Practices?

By |2020-05-06T14:39:21-07:00June 5th, 2020|Facebook, Google Ads|

If you're an aesthetic practice looking for immediate exposure online, then you need to consider running ads. Two of the largest platforms to run ads on are Google and Facebook. So, which one is best? Comparing Google and Facebook is like comparing apples to oranges. They're very different on so many levels. Before you even [...]

Demand for Aesthetics During the Coronavirus Spells Future Opportunity

By |2020-05-28T09:36:07-07:00March 27th, 2020|Google Ads, Google Analytics, News, Trends|

The COVID-19 (Coronavirus) pandemic is continuing to grow, with the U.S. passing both China and Italy in confirmed cases (that have been reported). As of March 27th, the number of infected Americans is over 86,000. Epidemiologists expect this number to rise. The economic impact of forcing "non-essential" businesses to shut down has been enormous. Many [...]

5 Tips for Google Ads Success

By |2020-03-26T13:02:26-07:00February 5th, 2020|Google Ads|

**Important note: this blog was originally published in February 2017 but was updated in March 2020. Google AdWords has been updated to reflect the new name, Google Ads. I've also added comments in italics below at the bottom of each item to reflect updates that have happened since 2017. Considering Google Ads? They just might be [...]

Two Big Google Ads Changes Your Aesthetic Practice Needs to Know About in 2020

By |2019-10-07T10:30:26-07:00September 16th, 2019|Google Ads|

As we approach 2020, it's important for all aesthetic practices, including plastic surgeons, medical spas, and cosmetic dermatologists, to be aware of two big changes Google is rolling out within the Google Ads platform. These updates by Google come on the heels of their adjustments to the ads and bidding process, an effort to automate [...]

Google is Taking Over Your Ads…What This Means For Your Practice

By |2019-02-10T18:46:01-07:00February 6th, 2019|Google Ads, News|

In late January, Google announced that it will "take over management" of ad campaigns unless you actively opt-out. Google sent an email with the headline: "We’ll focus on your campaigns, so you can focus on your business.” Here's the message Google has been sending out: What Exactly Does This Mean? According to Google's email, they’ll [...]

Google Call-Only Ads Update: Are Phone Leads Better than Web Leads?

By |2018-12-14T08:38:09-07:00December 15th, 2018|Google Ads|

This month, Google updated its policy requirements for call-only ad format with the following changes: Service providers will now be required to use their actual business name in call-only ads. Service providers can no longer advertise with a business name that doesn't represent their specific business or clearly disambiguate from similar businesses. For example, generic or location-based [...]

Should I Run Google Ads for a Keyword I Already Rank Well Organically For?

By |2018-09-20T08:42:55-07:00October 20th, 2018|Google Ads, SEO|

#1 Rankings! Yes! This is a fairly common question and a good one. Your aesthetic practice has worked hard to achieve organic rankings in the top 3, or maybe even #1, for one of your most important procedures. Or, maybe you haven't worked too hard and have "randomly" wound up with a high [...]

Calculating Google Ads ROI

By |2018-10-09T14:45:56-07:00September 30th, 2018|Google Ads|

I've mentioned in previous articles that Google Ads, formerly Google AdWords, is one of the best platforms online for your aesthetic practice to advertise on. Before you get started with Google ads, it bears mentioning that you really need to think through your strategy with your ad campaigns... Which procedures are you targeting? What symptoms or [...]

What’s New With Google AdWords: More Extensions!

By |2018-08-29T12:26:42-07:00September 2nd, 2018|Google Ads|

In late July, Google officially moved over to its new and improved AdWords interface. The interface had been available for months, being touted as "faster" than the previous interface. While I question the speed improvement, there are certainly several new features that the new interface offers. One of the notable updates was the overhaul of [...]

Introducing Phone Tag: Next Generation Call Tracking by Turbo

By |2018-07-17T08:00:30-07:00June 19th, 2018|Call Tracking, Google Ads, Google Analytics, News|

Is your aesthetic practice tracking phone calls? If you've followed our blog or spoken with any of the executives at Turbo Medical Marketing then you know we're all about analytics. Our digital marketing strategies and tactics focus on improving your practice's KPIs (Key Performance Indicators). These are the metrics that matter, specifically lead generation. When [...]

Turbo’s Re-Marketing Solution if Your Aesthetic Practice is Blocked By Google or Adroll

By |2018-06-15T07:23:56-07:00June 15th, 2018|Google Ads|

If you're unfamiliar with re-marketing, or "re-targeting," it's the positioning of display ads on third-party websites targeting users who have previously visited your website. Chances are you've seen these ads before; you visit a website, leave and then their ad pops up on another website. This is done via a cookie dropped in your web [...]