Google Adwords

/Google Adwords

Google Call-Only Ads Update: Are Phone Leads Better than Web Leads?

By |2018-12-14T08:38:09+00:00December 15th, 2018|Google Adwords, Medical Marketing|

This month, Google updated its policy requirements for call-only ad format with the following changes: Service providers will now be required to use their actual business name in call-only ads. Service providers can no longer advertise with a business name that doesn't represent their specific business or clearly disambiguate from similar businesses. For example, generic or location-based [...]

Should I Run Google Ads for a Keyword I Already Rank Well Organically For?

By |2018-09-20T08:42:55+00:00October 20th, 2018|Google Adwords, SEO|

#1 Rankings! Yes! This is a fairly common question and a good one. Your aesthetic practice has worked hard to achieve organic rankings in the top 3, or maybe even #1, for one of your most important procedures. Or, maybe you haven't worked too hard and have "randomly" wound up with a high [...]

Calculating Google Ads ROI

By |2018-10-09T14:45:56+00:00September 30th, 2018|Google Adwords|

I've mentioned in previous articles that Google Ads, formerly Google AdWords, is one of the best platforms online for your aesthetic practice to advertise on. Before you get started with Google ads, it bears mentioning that you really need to think through your strategy with your ad campaigns... Which procedures are you targeting? What symptoms or [...]

What’s New With Google AdWords: More Extensions!

By |2018-08-29T12:26:42+00:00September 2nd, 2018|Google Adwords|

In late July, Google officially moved over to its new and improved AdWords interface. The interface had been available for months, being touted as "faster" than the previous interface. While I question the speed improvement, there are certainly several new features that the new interface offers. One of the notable updates was the overhaul of [...]

Introducing Phone Tag: Next Generation Call Tracking by Turbo

By |2018-07-17T08:00:30+00:00June 19th, 2018|Call Tracking, Google Adwords, Google Analytics, News|

Is your aesthetic practice tracking phone calls? If you've followed our blog or spoken with any of the executives at Turbo Medical Marketing then you know we're all about analytics. Our digital marketing strategies and tactics focus on improving your practice's KPIs (Key Performance Indicators). These are the metrics that matter, specifically lead generation. When [...]

Turbo’s Re-Marketing Solution if Your Aesthetic Practice is Blocked By Google or Adroll

By |2018-06-15T07:23:56+00:00June 15th, 2018|Google Adwords, Medical Marketing|

If you're unfamiliar with re-marketing, or "re-targeting," it's the positioning of display ads on third-party websites targeting users who have previously visited your website. Chances are you've seen these ads before; you visit a website, leave and then their ad pops up on another website. This is done via a cookie dropped in your web [...]

New Google AdWords Roadblocks and The Risk to Your Practice

By |2018-05-31T12:50:44+00:00May 20th, 2018|Google Adwords, News|

Google AdWords has proven to be a great medium for driving leads, but not without challenges. Those challenges often stem from the sensitive nature of the procedures aesthetic practices offer (and Google's policy team). Testimonials, before & after photos, and expectations for any kind of result need to come with copious disclaimers. Your aesthetic practice needs [...]

Marketing on a Budget: How to Best Spend $10,000

By |2017-09-07T15:07:13+00:00September 10th, 2017|Cosmetic Surgeon Marketing, Google Adwords, Med Spa Marketing, Medical Marketing|

Every aesthetic practice needs a marketing budget. It doesn't matter if you're just starting out, fresh out of med school with a ton of student loan debt. Marketing is an investment, not a line item cost. That said, sometimes you've got to "do marketing on the cheap." If you can't allocate at least $10,000 for [...]

Best Places to Advertise Your Aesthetic Practice Online: Part I

By |2017-07-11T08:43:02+00:00June 29th, 2017|Cosmetic Surgeon Marketing, Google Adwords, Med Spa Marketing, Medical Marketing|

If you run an aesthetic practice, whether it be a plastic surgery center, dermatology practice, or med spa, you need new patients. Even if you have rock-solid SEO, with organic traffic and leads steadily growing each month, you may want to consider advertising for additional exposure. We've created a three part series that dives into [...]

Benefits of Split Testing

By |2017-06-27T10:40:47+00:00June 21st, 2017|Cosmetic Surgeon Marketing, Google Adwords, Lead Generation, Med Spa Marketing|

If you're unfamiliar with the phrase "split testing" - also referred to as A/B testing - it's a marketing tactic used to compare results for clicks, engagement and conversions. The concept involves running the same campaign with two different ads, and two different landing pages, for example, to see which performs better. Split testing is [...]

5 Tips for Google AdWords Success

By |2017-02-08T07:44:31+00:00February 5th, 2017|Google Adwords|

Considering Google AdWords? As my recent article pointed out, AdWords just might be a very solid investment for your aesthetic practice. Of course, blindly throwing money at PPC (pay per click) advertising without the right tactics will likely lead to money down the drain. Configuring a comprehensive Google AdWords campaign takes time and isn't easy [...]

Is AdWords Now Worth Investing In?

By |2016-12-23T12:42:15+00:00November 9th, 2016|Cosmetic Surgeon Marketing, Google Adwords, Med Spa Marketing, Medical Marketing|

For many years I cautioned against using Google AdWords as a lead generation tool. Paying "per click" (PPC as it's commonly referred to) seemed to really only "work" (with a solid cost-per-conversion rate) in smaller, more rural areas. My takeaway was that folks in larger metros, who are typically more tech savvy, were either clicking and [...]

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