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New Google AdWords Roadblocks and The Risk to Your Practice

By |2018-05-31T12:50:44-07:00May 20th, 2018|Google Ads, News|

Google AdWords has proven to be a great medium for driving leads, but not without challenges. Those challenges often stem from the sensitive nature of the procedures aesthetic practices offer (and Google's policy team). Testimonials, before & after photos, and expectations for any kind of result need to come with copious disclaimers. Your aesthetic practice needs [...]

Marketing on a Budget: How to Best Spend $10,000

By |2020-01-27T11:17:18-07:00September 10th, 2017|Facebook, Google Ads, Lead Generation|

Every aesthetic practice needs a marketing budget. It doesn't matter if you're just starting out, fresh out of med school with a ton of student loan debt. Marketing is an investment, not a line item cost. That said, sometimes you've got to "do marketing on the cheap." If you can't allocate at least $10,000 for [...]

Best Places to Advertise Your Aesthetic Practice Online: Part III

By |2020-01-27T11:19:11-07:00July 11th, 2017|Facebook, Google Ads, Practice Reputation|

This is part III of our three part series about the best places to advertise your aesthetic practice online. Here are the links to the other two parts in this series: Click here to view Part I: Search Engines Click here to view Part II: Social Media and Review Platforms Part III: Other Advertising Mediums [...]

Best Places to Advertise Your Aesthetic Practice Online: Part II

By |2020-01-27T11:19:27-07:00July 5th, 2017|Facebook, Google Ads, News, Practice Reputation|

This is part II of our three part series about the best places to advertise your aesthetic practice online. Here are the links to the other two parts in this series: Click here to view Part I: Search Engines Click here to view Part III: Other Advertising Mediums Part II: Social Media and Review Platforms Outside of [...]

Best Places to Advertise Your Aesthetic Practice Online: Part I

By |2020-01-27T11:19:44-07:00June 29th, 2017|Facebook, Google Ads|

If you run an aesthetic practice, whether it be a plastic surgery center, dermatology practice, or med spa, you need new patients. Even if you have rock-solid SEO, with organic traffic and leads steadily growing each month, you may want to consider advertising for additional exposure. We've created a three part series that dives into [...]

Benefits of Split Testing

By |2020-01-27T11:19:57-07:00June 21st, 2017|Facebook, Google Ads, Lead Generation|

If you're unfamiliar with the phrase "split testing" - also referred to as A/B testing - it's a marketing tactic used to compare results for clicks, engagement and conversions. The concept involves running the same campaign with two different ads, and two different landing pages, for example, to see which performs better. Split testing is [...]

Is AdWords Now Worth Investing In?

By |2016-12-23T12:42:15-07:00November 9th, 2016|Google Ads|

For many years I cautioned against using Google AdWords as a lead generation tool. Paying "per click" (PPC as it's commonly referred to) seemed to really only "work" (with a solid cost-per-conversion rate) in smaller, more rural areas. My takeaway was that folks in larger metros, who are typically more tech savvy, were either clicking and [...]

Can My Cosmetic Practice Use Re-Marketing? Does it Violate HIPAA?

By |2016-12-23T12:42:22-07:00June 24th, 2014|Google Ads|

One of the more popular forms of online advertising is re-marketing, which is sometimes referred to as re-targeting. This new tactic allows you to target people who've been to your website by placing a cookie in their web browser. The cookie then activates your banner ads on 3rd party websites, as well as Facebook. You've [...]

The New Advantage of Advertising: Data

By |2016-12-23T12:42:23-07:00November 8th, 2013|Google Ads, Google Analytics, SEO|

It seems like with each passing year fewer cosmetic practices are spending their marketing dollars on search engine advertising, such as Google AdWords. This is due to increasing costs-per-click and decreasing returns. While we've certainly noticed this trend, there is one huge advantage to investing in Google AdWords that is only gaining ground, and that's [...]

New Google Analytics Jargon: “Not Set” & “Not Provided”

By |2016-12-23T12:42:27-07:00January 31st, 2012|Google Ads, Google Analytics|

If you haven't noticed, Google has also recently upgraded its Analytics, and I've listed many of the new features here. In this article I'd like to discuss two relatively new phrases that are showing up within people's Google Analytics' accounts: "not set" and "not provided." These terms, while similar, have two different meanings. What does [...]

Google’s Behavioral Targeting…Can it help Medical Practices?

By |2016-12-23T12:42:29-07:00May 24th, 2011|Google Ads|

When my clients ask me about Google Adwords, and whether it is a good investment or not, I typically tell them it is not. Remember that I deal with doctors, physicians, plastic surgeons, dentists, chiropractors and other medical professionals. Most are in very competitive areas where the average cost per click is outrageous. That being [...]