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Demand for Aesthetics During the Coronavirus Spells Future Opportunity

By |2020-03-27T08:48:41-07:00March 27th, 2020|Google Ads, Google Analytics, News|

The COVID-19 (Coronavirus) pandemic is continuing to grow, with the U.S. passing both China and Italy in confirmed cases (that have been reported). As of March 27th, the number of infected Americans is over 86,000. Epidemiologists expect this number to rise. The economic impact of forcing "non-essential" businesses to shut down has been enormous. Many [...]

4 Misleading Google Analytics Stats to Watch Out For

By |2020-02-07T07:14:58-07:00January 14th, 2020|Google Analytics|

Google Analytics is a vital tool for evaluating your website's performance and tracking KPIs (key performance indicators). Like almost any tool, however, it has its limitations. In this article, I'd like to dive into misleading data that often confuses users. When I say "misleading" I mean that stats or numbers shown may give you [...]

Direct Traffic in Google Analytics: None vs. Not Set

By |2019-03-14T13:50:47-07:00March 3rd, 2019|Google Analytics|

Direct traffic is the most misunderstood source in Google Analytics. Most Analytics beginners understand common sources of traffic, such as Google/organic, Facebook/referral, and Google/cpc; they're self-explanatory. But Direct traffic is trickier to comprehend, and we'll dive into why that is in this article. Isn't Direct traffic those who type in a website URL directly into [...]

Introducing Phone Tag: Next Generation Call Tracking by Turbo

By |2018-07-17T08:00:30-07:00June 19th, 2018|Call Tracking, Google Ads, Google Analytics, News|

Is your aesthetic practice tracking phone calls? If you've followed our blog or spoken with any of the executives at Turbo Medical Marketing then you know we're all about analytics. Our digital marketing strategies and tactics focus on improving your practice's KPIs (Key Performance Indicators). These are the metrics that matter, specifically lead generation. When [...]

How Google My Business Can Drive More Traffic for Plastic Surgeons

By |2020-01-27T11:28:05-07:00June 8th, 2018|Google Analytics, Local SEO, SEO|

Google has added a few new features to Google My Business pages that, if utilized effectively, can help your plastic surgery practice's page stand out and generate more clicks and conversions. Before you get started it's important to have a plan in place for evaluating the performance of your Google My Business (GMB) page. You [...]

How to Increase Direct Traffic to Your Website

By |2020-01-27T11:12:51-07:00March 10th, 2018|Google Analytics|

If you stay on top of your aesthetic practice's website traffic in Google Analytics, you probably have focused on your organic or paid traffic. That makes sense, as it behooves aesthetic and medical business owners and practice managers to track any investment in SEO or AdWords. But what about direct traffic? What exactly is that? [...]

How to Distinguish Google My Business (Maps) and Google Organic Traffic in Analytics?

By |2020-01-27T11:28:41-07:00November 25th, 2017|Google Analytics, Local SEO, SEO|

If you're like us, you rely heavily on Google Analytics to evaluate your website performance and spot opportunities.  One challenge we've run into lately is how to uniquely track traffic from your Google maps (now known as Google My Business) listing. More specifically, can I differentiate Google My Business clicks to my website from other [...]

How to Interpret Google Analytics Data to Improve Engagement and Conversions

By |2017-11-21T14:47:53-07:00November 9th, 2017|Blogging, Google Analytics|

Google Analytics is an absolutely vital tool in tracking your website's progress each month. You can use the software to track website traffic, evaluate sources of traffic, user engagement, leads, and much more. But it's much more than just a solution for tracking. The data that you interpret from Google Analytics can also be used [...]

Clarifying Odd Google Analytics Sources

By |2017-11-06T12:27:37-07:00July 21st, 2017|Google Analytics|

Google Analytics is a great tool for tracking your website's traffic and performance, and the best place to start your evaluation is the Source/Medium information under the Acquisition tab. This report tells you the exact place that your website traffic originated from. While many sources are obvious, such as "(direct) / (none)" or "google / [...]

How to Interpret “SEO Reports” from Random Companies

By |2020-01-27T11:29:03-07:00February 13th, 2017|Google Analytics, SEO|

This is a question I receive frequently, and sometimes it's an actual client emailing me with a report saying "see, look here, our SEO needs improvement!" Chances are, if you run an aesthetic practice you've been spammed by an SEO person or SEO company many times. In fact, for some unlucky clients, upwards of 15-20% [...]

How to Get Rid of Self Referral Traffic in Google Analytics

By |2016-12-23T12:42:18-07:00April 15th, 2016|Google Analytics|

Image from forbes.com I'd like to preface this article by pointing out that if you're not using Google Analytics right now to track your website traffic then you need to get on that immediately. Shockingly, nearly 50% of the practices that have partnered with Turbo over the past year did not have any Analytics installed prior [...]

What You Need to Know About Conversion Rates

By |2016-12-23T12:42:18-07:00February 24th, 2016|Google Analytics, Lead Generation|

Image from e2msolutions.com With most of your practice's marketing and advertising efforts the end goal is lead generation. You want exposure by reaching new and old patients and you want them to take action. This makes tracking your leads vital. However, just as important as leads is conversion rates. Why should I care about [...]