Internal Marketing

/Internal Marketing

How to Generate More Patient Referrals

By |2018-03-03T05:49:57-07:00February 21st, 2018|Cosmetic Surgeon Marketing, Internal Marketing, Lead Generation, Med Spa Marketing, Medical Marketing, Practice Reputation|

A successful practice will almost always generate more leads from word-of-mouth, or patient referrals, than any other source. There are a few outliers I can think of, such as a practice that spends a huge chunk of their marketing budget on advertising, but the vast majority of practices rely on - and need - patient [...]

Is It Possible to Handle ALL Digital Marketing In House?

By |2017-04-21T06:32:14-07:00April 21st, 2017|Cosmetic Surgeon Marketing, Internal Marketing, Med Spa Marketing, Medical Marketing|

The short answer is yes, but the expertise you'd need to be able to maximize your efficiency with all the relevant digital marketing tactics would make it financially impractical. Let's start by evaluating all the necessary tactics for a comprehensive digital marketing strategy: Monthly, or weekly, blogging Backlinking, content syndication, press releases & more Advertising management [...]

Is Social Media a Waste of Time for Aesthetic Practices?

By |2017-01-21T09:57:22-07:00January 20th, 2017|Cosmetic Surgeon Marketing, Internal Marketing, Med Spa Marketing, Social Networking|

Before I answer this question it's important to define what social media is. According to Wikipedia, social media "are computer-mediated technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks." In other words, social media involves nearly anything in the digital world where there's [...]

Inspect Your Practice for Top Success

By |2016-02-22T10:56:34-07:00January 12th, 2016|Internal Marketing, Lead Generation|

In every business three things are happening:  What the business owner wants to happen.  What the business owner thinks is happening.  What is actually happening. So, how do you ensure that what you want to happen matches up with what is actually happening?  You must inspect it. The key to sustained success in business is [...]

In-House Strategies & Promotions to Boost Revenue

By |2016-12-23T12:42:23-07:00January 31st, 2014|Internal Marketing, Med Spa Marketing, Medical Marketing|

I often focus on marketing strategies aimed at increasing the visibility and web traffic for cosmetic practices. Blogs, press releases, videos, SEO, and advertising  all help to achieve this goal. Internal marketing, such as social media and email marketing, are crucial for patient engagement and retention. But how do you get people excited and interested? [...]

Tips For Using Your Office As a Closing Tool

By |2016-12-23T12:42:26-07:00August 30th, 2012|Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Internal Marketing|

Many of the articles I write focus on marketing strategies that drive people to your website. This makes sense, as you need a central hub online to generate leads. However, what if you already have the lead? Let's say, for example, your website's "call to action" is a free consultation and someone fills out this [...]

Importance of Thank You Cards

By |2016-12-23T12:42:28-07:00July 26th, 2011|Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Internal Marketing|

I've touched on a couple internal marketing strategies in the past, including articles about direct mail marketing for doctors, automating your patient follow up, email marketing for doctors, and marketing within you practice. For this blog I'd like to touch on the importance of thank you cards. Let me start by pointing out that very few doctors, dentists, surgeons or [...]

Automate Your Patient Follow Up Process

By |2016-12-23T12:42:29-07:00June 24th, 2011|Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Internal Marketing, Practice Reputation|

If you're running a dental, medi spa, ophthalmology or plastic surgery practice then chances are you're using some sort of scheduling software. If you're not then you seriously need to consider exactly how much time your receptionists are spending making appointment reminders and following up with patients. Patient reminder software, like the popular Smile Reminder, [...]

Should Your Medical Practice Do Direct Mail Marketing?

By |2016-12-23T12:42:29-07:00May 19th, 2011|Internal Marketing, Med Spa Marketing, Medical Marketing|

How do you reach out to your patients and former patients? Chances are you utilize some form of email marketing or newsletter for your practice, and hopefully, you're active on social media. These are the best online strategies to continue to stay at the forefront of your patients' minds. But what about offline marketing? TV, radio, and magazine advertising [...]

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