Lead Generation

/Lead Generation

Do My Web Leads Really Suck?

By |2019-04-16T14:57:41-07:00April 12th, 2019|Cosmetic Surgeon Marketing, Lead Generation, Medical Marketing, Sales|

"My web leads suck!" Many of us have dealt with a situation like this, whether as the business owner, practice manager, or in our case, the agency helping to generate the leads. There's nothing more frustrating than hearing this because this phrase doesn't really tell you anything. You need to dig into the "why" to [...]

Should I Add Live Chat to My Website?

By |2019-02-14T08:00:20-07:00February 14th, 2019|Lead Generation|

The short answer is NO. Live chat is a great tool, but not for MOST aesthetic practices. Why not? Don't we live in a world of instant gratification? Yes, that is true, but in this article, we'll dive into why live chat is probably not the answer for your practice. Imagine you are a prospective [...]

How to Generate More Patient Referrals

By |2018-03-03T05:49:57-07:00February 21st, 2018|Cosmetic Surgeon Marketing, Internal Marketing, Lead Generation, Med Spa Marketing, Medical Marketing, Practice Reputation|

A successful practice will almost always generate more leads from word-of-mouth, or patient referrals, than any other source. There are a few outliers I can think of, such as a practice that spends a huge chunk of their marketing budget on advertising, but the vast majority of practices rely on - and need - patient [...]

Benefits of Split Testing

By |2017-06-27T10:40:47-07:00June 21st, 2017|Cosmetic Surgeon Marketing, Google Ads, Lead Generation, Med Spa Marketing|

If you're unfamiliar with the phrase "split testing" - also referred to as A/B testing - it's a marketing tactic used to compare results for clicks, engagement and conversions. The concept involves running the same campaign with two different ads, and two different landing pages, for example, to see which performs better. Split testing is [...]

Why Your Website Isn’t Converting

By |2016-12-23T12:42:18-07:00March 17th, 2016|Cosmetic Surgeon Marketing, Lead Generation, Med Spa Marketing, Medical Marketing|

The key to practice growth is lead generation. Without new leads revenue will suffer, and order to generate more leads you need to either increase traffic or increase conversion rates. We've written several articles lately about conversion rates, including tools your practice can use to improve your breast augmentation consultation conversion rate, as well as which [...]

What You Need to Know About Conversion Rates

By |2016-12-23T12:42:18-07:00February 24th, 2016|Cosmetic Surgeon Marketing, Google Analytics, Lead Generation, Med Spa Marketing|

Image from e2msolutions.com With most of your practice's marketing and advertising efforts the end goal is lead generation. You want exposure by reaching new and old patients and you want them to take action. This makes tracking your leads vital. However, just as important as leads is conversion rates. Why should I care about [...]

Inspect Your Practice for Top Success

By |2016-02-22T10:56:34-07:00January 12th, 2016|Internal Marketing, Lead Generation|

In every business three things are happening:  What the business owner wants to happen.  What the business owner thinks is happening.  What is actually happening. So, how do you ensure that what you want to happen matches up with what is actually happening?  You must inspect it. The key to sustained success in business is [...]

Basic to Advanced Lead Tracking Tips

By |2016-12-23T12:42:20-07:00May 14th, 2015|Google Analytics, Lead Generation, Med Spa Marketing, Medical Marketing|

Generating leads is the end goal to almost every digital marketing strategy. In many of our articles we discuss how to generate leads, but once you've got your tactics in place you need to make sure you're properly tracking all your leads. This is essential for understanding ROI. Here are a few tips to ensure that [...]

Calls to Action that Don’t Involve Discounts

By |2016-12-23T12:42:20-07:00February 23rd, 2015|Lead Generation, Med Spa Marketing, Medical Marketing|

As an aesthetic practice, your main focus is to grow your business, and to do that you need to generate leads. These leads need to be treated like gold, as many can result in over $10,000 in revenue. But how to you generate leads? Start by thinking about incentives. What value are you providing patients [...]

Tips for Converting Leads into Consultations

By |2016-12-23T12:42:21-07:00December 9th, 2014|Lead Generation, Med Spa Marketing, Medical Marketing|

When it comes to marketing a cosmetic practice, our goal is simple: increase visibility, increase traffic, and increase leads. Think of it as a funnel with the large opening being the visibility and the small opening being leads. There are tactics that you can implement to improve this funnel, but in this article I’d like [...]

Medical Practice Blogging: What to Write About?

By |2016-12-23T12:42:26-07:00June 27th, 2012|Blogging, Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Lead Generation, Medical Marketing|

A s a cutting-edge medical marketing agency, we often present ourselves as a company that combines "old school" internet marketing, which focused heavily on SEO, and "web 2.0" social media marketing. The tool we rely on to bridge this gap is the blog, which is why it's a must for every medical practice. In this article I'd [...]