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Do My Web Leads Really Suck?

By |2020-01-27T11:10:20-07:00April 12th, 2019|Lead Generation, Sales|

"My web leads suck!" Many of us have dealt with a situation like this, whether as the business owner, practice manager, or in our case, the agency helping to generate the leads. There's nothing more frustrating than hearing this because this phrase doesn't really tell you anything. You need to dig into the "why" to [...]

Should I Add Live Chat to My Website?

By |2019-02-14T08:00:20-07:00February 14th, 2019|Lead Generation|

The short answer is NO. Live chat is a great tool, but not for MOST aesthetic practices. Why not? Don't we live in a world of instant gratification? Yes, that is true, but in this article, we'll dive into why live chat is probably not the answer for your practice. Imagine you are a prospective [...]

Plastic Surgeon Marketing: A Beginner’s Guide for 2018

By |2020-01-27T11:22:19-07:00August 20th, 2018|Lead Generation, News|

Are you a newly-minted plastic surgeon or have you recently branched out on your own to start a practice? Or, you may have years of experience but never concerned yourself with digital marketing. Regardless of your circumstance, getting into digital marketing is daunting. That's why we've put together a simple checklist for plastic surgeons new [...]

Top 3 Things Prospects Research Before Selecting an Aesthetic Practice

By |2020-01-27T11:14:16-07:00May 1st, 2018|Lead Generation, Medical Reviews, News, Practice Reputation|

Has your aesthetic practice experimented with different marketing tactics in order to gain visibility and drive prospective patients to your website? Of course you have! These efforts are part of the "acquisition phase" and are crucial to generating new patients. However, your work doesn't end there. You need a strategy and tactics for converting website traffic [...]

How to Generate More Patient Referrals

By |2020-01-27T11:13:13-07:00February 21st, 2018|Internal Marketing, Lead Generation, Practice Reputation|

A successful practice will almost always generate more leads from word-of-mouth, or patient referrals, than any other source. There are a few outliers I can think of, such as a practice that spends a huge chunk of their marketing budget on advertising, but the vast majority of practices rely on - and need - patient [...]

Marketing on a Budget: How to Best Spend $10,000

By |2020-01-27T11:17:18-07:00September 10th, 2017|Facebook, Google Ads, Lead Generation|

Every aesthetic practice needs a marketing budget. It doesn't matter if you're just starting out, fresh out of med school with a ton of student loan debt. Marketing is an investment, not a line item cost. That said, sometimes you've got to "do marketing on the cheap." If you can't allocate at least $10,000 for [...]

Benefits of Split Testing

By |2020-01-27T11:19:57-07:00June 21st, 2017|Facebook, Google Ads, Lead Generation|

If you're unfamiliar with the phrase "split testing" - also referred to as A/B testing - it's a marketing tactic used to compare results for clicks, engagement and conversions. The concept involves running the same campaign with two different ads, and two different landing pages, for example, to see which performs better. Split testing is [...]

Why Your Website Isn’t Converting

By |2016-12-23T12:42:18-07:00March 17th, 2016|Lead Generation|

The key to practice growth is lead generation. Without new leads revenue will suffer, and order to generate more leads you need to either increase traffic or increase conversion rates. We've written several articles lately about conversion rates, including tools your practice can use to improve your breast augmentation consultation conversion rate, as well as which [...]

What You Need to Know About Conversion Rates

By |2016-12-23T12:42:18-07:00February 24th, 2016|Google Analytics, Lead Generation|

Image from e2msolutions.com With most of your practice's marketing and advertising efforts the end goal is lead generation. You want exposure by reaching new and old patients and you want them to take action. This makes tracking your leads vital. However, just as important as leads is conversion rates. Why should I care about [...]

Inspect Your Practice for Top Success

By |2016-02-22T10:56:34-07:00January 12th, 2016|Internal Marketing, Lead Generation|

In every business three things are happening:  What the business owner wants to happen.  What the business owner thinks is happening.  What is actually happening. So, how do you ensure that what you want to happen matches up with what is actually happening?  You must inspect it. The key to sustained success in business is [...]