Med Spa Marketing

/Med Spa Marketing

How to Automate Your Followup to Improve Your Lead-to-Consultation Rates

By |2019-06-19T13:44:14-07:00June 19th, 2019|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing|

For an aesthetic practice owner - or a marketing agency managing an aesthetic practice -  there's nothing more frustrating than succeeding in your efforts to drive more traffic and generate more leads only for them to fail to get these leads through the sales cycle. One of the biggest roadblocks in this lead-to-new-patient sales funnel [...]

What to Look For (and Avoid) in a Digital Marketing Agency

By |2018-06-19T09:30:05-07:00June 26th, 2018|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing|

Marketing is tough! There are so many different tools and solutions out there that it's easy to get paralysis of analysis. You can try to keep all your marketing "in-house," but there are many reasons why that approach is not practical. The best digital marketing agency for your aesthetic practice, whether you're a plastic surgeon, [...]

Top 3 Things Prospects Research Before Selecting an Aesthetic Practice

By |2018-04-12T07:02:20-07:00May 1st, 2018|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, Medical Reviews|

Has your aesthetic practice experimented with different marketing tactics in order to gain visibility and drive prospective patients to your website? Of course you have! These efforts are part of the "acquisition phase" and are crucial to generating new patients. However, your work doesn't end there. You need a strategy and tactics for converting website traffic [...]

Top Aesthetic Procedures in 2018: Why Selfies and Social Media Matter

By |2018-03-23T08:31:42-07:00April 10th, 2018|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, News, Social Networking|

Aesthetic procedures are on the rise, and that's great news for your practice! The average number of surgical and non-surgical procedures rose 25% since 2012, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS). Why the big jump? Many are correlating the rise in social media use to the growth in aesthetic procedures. [...]

How to Increase Direct Traffic to Your Website

By |2018-02-23T07:53:48-07:00March 10th, 2018|Cosmetic Surgeon Marketing, Google Analytics, Med Spa Marketing, Medical Marketing|

If you stay on top of your aesthetic practice's website traffic in Google Analytics, you probably have focused on your organic or paid traffic. That makes sense, as it behooves aesthetic and medical business owners and practice managers to track any investment in SEO or AdWords. But what about direct traffic? What exactly is that? [...]

How to Generate More Patient Referrals

By |2018-03-03T05:49:57-07:00February 21st, 2018|Cosmetic Surgeon Marketing, Internal Marketing, Lead Generation, Med Spa Marketing, Medical Marketing, Practice Reputation|

A successful practice will almost always generate more leads from word-of-mouth, or patient referrals, than any other source. There are a few outliers I can think of, such as a practice that spends a huge chunk of their marketing budget on advertising, but the vast majority of practices rely on - and need - patient [...]

4 Ways to Optimize Your Google My Business Page

By |2018-01-12T09:10:50-07:00January 28th, 2018|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, SEO|

There many quite a few new features that you'll find within the Google My Business (Google Maps) interface. Before you can access them though, you need to ensure your practice page is claimed and verified. You can click here to check your listing. Google My Business (GMB) has evolved from G+ Places, where it served [...]

Email Marketing in 2018: Top 6 Mistakes You’re Making With Email Marketing

By |2017-12-21T11:48:34-07:00January 14th, 2018|Cosmetic Surgeon Marketing, Email Marketing, Med Spa Marketing, Medical Marketing|

If you run a medical or aesthetic practice that relies on patient retention then you absolutely need to focus on email marketing as a core component of your internal marketing strategy. Many practices struggle with email marketing, getting discouraged because of poor open rates or click-through rates - to the point of giving up on the tactic altogether [...]

How Can I Be Seen in Featured Snippets in Search Results?

By |2017-12-21T11:48:23-07:00January 5th, 2018|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, SEO|

A few weeks ago I wrote about Google's new, longer snippets showing in search results. I prefaced that article with details on how featured snippets are unique. Featured snippets refer to the boxed-in "answer" you see at the top of organic search results. You'll see featured snippets frequently if you're doing searches for recipes, where you [...]

What You Need to Know About Google’s Longer Snippets

By |2017-12-19T10:29:47-07:00December 18th, 2017|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, News, SEO|

Back in late November, Google updated its search results to show longer snippets in search results. In this article, I'll dive into exactly what that means and how it affects your practice's SEO. Before we get into details about the latest update, it's worth pointing out that the snippets I'm referring to are directly tied [...]

Marketing on a Budget: How to Best Spend $10,000

By |2017-09-07T15:07:13-07:00September 10th, 2017|Cosmetic Surgeon Marketing, Google Ads, Med Spa Marketing, Medical Marketing|

Every aesthetic practice needs a marketing budget. It doesn't matter if you're just starting out, fresh out of med school with a ton of student loan debt. Marketing is an investment, not a line item cost. That said, sometimes you've got to "do marketing on the cheap." If you can't allocate at least $10,000 for [...]

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