Medical Marketing

/Medical Marketing

How to Automate Your Followup to Improve Your Lead-to-Consultation Rates

By |2019-06-19T13:44:14-07:00June 19th, 2019|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing|

For an aesthetic practice owner - or a marketing agency managing an aesthetic practice -  there's nothing more frustrating than succeeding in your efforts to drive more traffic and generate more leads only for them to fail to get these leads through the sales cycle. One of the biggest roadblocks in this lead-to-new-patient sales funnel [...]

Do My Web Leads Really Suck?

By |2019-04-16T14:57:41-07:00April 12th, 2019|Cosmetic Surgeon Marketing, Lead Generation, Medical Marketing, Sales|

"My web leads suck!" Many of us have dealt with a situation like this, whether as the business owner, practice manager, or in our case, the agency helping to generate the leads. There's nothing more frustrating than hearing this because this phrase doesn't really tell you anything. You need to dig into the "why" to [...]

Google Call-Only Ads Update: Are Phone Leads Better than Web Leads?

By |2018-12-14T08:38:09-07:00December 15th, 2018|Google Ads, Medical Marketing|

This month, Google updated its policy requirements for call-only ad format with the following changes: Service providers will now be required to use their actual business name in call-only ads. Service providers can no longer advertise with a business name that doesn't represent their specific business or clearly disambiguate from similar businesses. For example, generic or location-based [...]

Summer 2018: What’s New With Turbo?

By |2018-07-18T10:50:43-07:00August 7th, 2018|Medical Marketing, News|

For many aesthetic practices, summer means a little slowdown, particularly in August and September when the kids are going back to school. At Turbo, we've got quite a few new products and tools we're rolling out this summer. Each one is geared toward improving your practice's patient engagement, social proof, lead generation, or tracking capabilities. [...]

What to Look For (and Avoid) in a Digital Marketing Agency

By |2018-06-19T09:30:05-07:00June 26th, 2018|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing|

Marketing is tough! There are so many different tools and solutions out there that it's easy to get paralysis of analysis. You can try to keep all your marketing "in-house," but there are many reasons why that approach is not practical. The best digital marketing agency for your aesthetic practice, whether you're a plastic surgeon, [...]

Turbo’s Re-Marketing Solution if Your Aesthetic Practice is Blocked By Google or Adroll

By |2018-06-15T07:23:56-07:00June 15th, 2018|Google Ads, Medical Marketing|

If you're unfamiliar with re-marketing, or "re-targeting," it's the positioning of display ads on third-party websites targeting users who have previously visited your website. Chances are you've seen these ads before; you visit a website, leave and then their ad pops up on another website. This is done via a cookie dropped in your web [...]

Top 3 Things Prospects Research Before Selecting an Aesthetic Practice

By |2018-04-12T07:02:20-07:00May 1st, 2018|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, Medical Reviews|

Has your aesthetic practice experimented with different marketing tactics in order to gain visibility and drive prospective patients to your website? Of course you have! These efforts are part of the "acquisition phase" and are crucial to generating new patients. However, your work doesn't end there. You need a strategy and tactics for converting website traffic [...]

Top Aesthetic Procedures in 2018: Why Selfies and Social Media Matter

By |2018-03-23T08:31:42-07:00April 10th, 2018|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, News, Social Networking|

Aesthetic procedures are on the rise, and that's great news for your practice! The average number of surgical and non-surgical procedures rose 25% since 2012, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS). Why the big jump? Many are correlating the rise in social media use to the growth in aesthetic procedures. [...]

How to Increase Direct Traffic to Your Website

By |2018-02-23T07:53:48-07:00March 10th, 2018|Cosmetic Surgeon Marketing, Google Analytics, Med Spa Marketing, Medical Marketing|

If you stay on top of your aesthetic practice's website traffic in Google Analytics, you probably have focused on your organic or paid traffic. That makes sense, as it behooves aesthetic and medical business owners and practice managers to track any investment in SEO or AdWords. But what about direct traffic? What exactly is that? [...]

8 Keys for Instagram Success for Aesthetic Practices in 2018

By |2018-02-26T07:47:48-07:00March 3rd, 2018|Medical Marketing, Social Networking|

Has your medical or aesthetic practice embraced Instagram? Whether you have been on the bandwagon for years now or are just getting started we have some tips that'll help with your visibility, engagement, and interaction on the popular social network. Some practices may be moving to Instagram because of the recent Facebook algorithm changes that are [...]

Turbo Voted One of the Top Healthcare Marketing Blogs

By |2018-02-26T07:47:34-07:00February 28th, 2018|Medical Marketing, News|

We're excited to announce that Turbo Medical Marketing's blog has been named one of the Top 100 Healthcare Marketing Blogs on the web! FeedSpot, one of the largest RSS readers on the web, announced the list on February 26th, based on the following criteria: Google reputation and Google search ranking Influence and popularity on Facebook, Twitter [...]

How to Generate More Patient Referrals

By |2018-03-03T05:49:57-07:00February 21st, 2018|Cosmetic Surgeon Marketing, Internal Marketing, Lead Generation, Med Spa Marketing, Medical Marketing, Practice Reputation|

A successful practice will almost always generate more leads from word-of-mouth, or patient referrals, than any other source. There are a few outliers I can think of, such as a practice that spends a huge chunk of their marketing budget on advertising, but the vast majority of practices rely on - and need - patient [...]