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The Best 2-Way Text Messaging Solution for Plastic Surgeons

By |2020-01-27T11:29:23-07:00August 7th, 2019|Mobile, Technology|

Turbo has now partnered with ZipWhip to offer a brand new 2-way text messaging service. Best of all, Turbo Gold clients get this new technology at NO additional charge!! There has been a significant increase in businesses and consumers communicating via text (SMS), and research shows that consumers prefer to text businesses. In fact, according [...]

The 411 on Mobile-First Indexing

By |2018-09-28T09:20:20-07:00September 20th, 2018|Mobile, News|

Your aesthetic practice may have noticed an email from the "Google Search Console Team" hit your inbox this week alerting you that "mobile-first indexing has been enabled" for your website. You're receiving this notice because you've been added as a user, or you are an owner, of your website's Google Webmaster Tools account. To be fair, [...]

Re-Thinking Your Website Navigation

By |2020-01-27T11:26:43-07:00May 19th, 2016|Mobile, UX, Web Development|

I recently wrote an article about improving your website's UX and I want to focus on one of the specific topics mentioned in that article: your website's navigation. For most aesthetic practices the challenge is how to simplify your navigation, but for others just organizing it can be difficult. What to add to your "main" [...]

Maximize Your Mobile Site’s Effectiveness

By |2016-12-23T12:42:19-07:00May 28th, 2015|Mobile|

The "mobilegeddon" craze has subsided, but just because your website is now considered to be "mobile-friendly" by Google doesn't mean it's actually friendly to users. Sure, the font my be easier to read, but is your website is optimized for effectiveness? "Effectiveness" is a little vague, so let me elaborate. We want our mobile site to [...]

Penalty Coming for Non-Mobile Responsive Websites

By |2016-12-23T12:42:20-07:00March 24th, 2015|Google Analytics, Mobile, News, SEO|

If you haven't heard the news, Google has announced that starting April 21, 2015 their algorithm will shift to use mobile-friendliness as a "ranking signal." While this isn't really surprising (Google has issued warnings via Webmaster Tools for the past year), the announcement of a specific algorithm change contrasts with previous updates, such as Penguin, PANDA [...]

How to Build an Inexpensive Medical Mobile Website

By |2016-12-23T12:42:24-07:00February 25th, 2013|Mobile|

So your medical practice splurged on a new website design with the state-of-the art photo gallery, full social integration, search engine optimization, the works. Then you realize your website is not mobile-compatible. Now what? You actually have several options, some of which are inexpensive, for making your medical website mobile compatible. Before I dive into [...]

Is Your Medical Website Mobile-Friendly?

By |2016-12-23T12:42:27-07:00February 22nd, 2012|Mobile|

It's a fair question, given that we're now in the age of the "smart phone." Successful doctors and medical practices typically invest a lot of money into their website and blog, with the hopes that when someone searches for them, while at home on their laptop, they find the practice website and they're impressed by the design [...]