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The Best 2-Way Text Messaging Solution for Plastic Surgeons

By |2019-08-07T13:12:53-07:00August 7th, 2019|Cosmetic Surgeon Marketing, Mobile|

Turbo has now partnered with ZipWhip to offer a brand new 2-way text messaging service. Best of all, Turbo Gold clients get this new technology at NO additional charge!! There has been a significant increase in businesses and consumers communicating via text (SMS), and research shows that consumers prefer to text businesses. In fact, according [...]

The 411 on Mobile-First Indexing

By |2018-09-28T09:20:20-07:00September 20th, 2018|Mobile, News|

Your aesthetic practice may have noticed an email from the "Google Search Console Team" hit your inbox this week alerting you that "mobile-first indexing has been enabled" for your website. You're receiving this notice because you've been added as a user, or you are an owner, of your website's Google Webmaster Tools account. To be fair, [...]

Re-Thinking Your Website Navigation

By |2016-12-23T12:42:18-07:00May 19th, 2016|Mobile, Web Development|

I recently wrote an article about improving your website's UX and I want to focus on one of the specific topics mentioned in that article: your website's navigation. For most aesthetic practices the challenge is how to simplify your navigation, but for others just organizing it can be difficult. What to add to your "main" [...]

Maximize Your Mobile Site’s Effectiveness

By |2016-12-23T12:42:19-07:00May 28th, 2015|Med Spa Marketing, Medical Marketing, Mobile|

The "mobilegeddon" craze has subsided, but just because your website is now considered to be "mobile-friendly" by Google doesn't mean it's actually friendly to users. Sure, the font my be easier to read, but is your website is optimized for effectiveness? "Effectiveness" is a little vague, so let me elaborate. We want our mobile site to [...]

Penalty Coming for Non-Mobile Responsive Websites

By |2016-12-23T12:42:20-07:00March 24th, 2015|Google Analytics, Med Spa Marketing, Medical Marketing, Mobile, News, SEO|

If you haven't heard the news, Google has announced that starting April 21, 2015 their algorithm will shift to use mobile-friendliness as a "ranking signal." While this isn't really surprising (Google has issued warnings via Webmaster Tools for the past year), the announcement of a specific algorithm change contrasts with previous updates, such as Penguin, PANDA [...]

How to Build an Inexpensive Medical Mobile Website

By |2016-12-23T12:42:24-07:00February 25th, 2013|Mobile|

So your medical practice splurged on a new website design with the state-of-the art photo gallery, full social integration, search engine optimization, the works. Then you realize your website is not mobile-compatible. Now what? You actually have several options, some of which are inexpensive, for making your medical website mobile compatible. Before I dive into [...]