Practice Reputation

Home/Practice Reputation
Explore by Blog Category
Child Category
category
Loading....

What Can Doctors and Practice Owners Be Doing Right Now to Invest in Their Marketing

By |2020-04-22T08:01:03-07:00April 10th, 2020|Practice Reputation, Strategic Planning, Video Marketing|

We're now approaching a month that many aesthetic practices have been forced to closed due to the Coronavirus pandemic. Our hearts go out to everyone impacted, from both a health standpoint and an economic standpoint. Over the past few weeks, we've mentioned ways your practice can generate cash right now, specifically through gift cards, [...]

Why You DON’T Want Only 5 Star Reviews

By |2019-03-20T06:02:48-07:00March 20th, 2019|Practice Reputation|

That's right, you should not aim for only 5 star reviews! That might sound counter-intuitive. After all, don't we want to avoid negative or 1 star reviews? The answer is undoubtedly yes, we want more 5 star reviews. However, new research from the Spiegel Research Center suggests that consumer purchase likelihood peaks between 4.0 and 4.7 stars and [...]

The 411 on Review-Gating and Google’s Policy

By |2018-12-10T10:08:20-07:00December 10th, 2018|Medical Reviews, News, Practice Reputation|

Generating positive reviews for your aesthetic practice is essential to building your social proof and improving your visibility and credibility online. There are many different softwares and tools available, such as Magic Rating, that can help your practice turn happy patients into brand advocates, but you need to be careful. Both Yelp and Google My Business, two [...]

More Magic Rating Features: Review Pop Up!

By |2018-08-08T10:04:49-07:00August 8th, 2018|Medical Reviews, Practice Reputation|

We've released yet another Magic Rating feature: a review pop up. Most of the time we think of pop ups as annoying because they often get in the way. The new Magic Rating review pop up is small, yet large enough to be noticed. The pop up will show up either at the top or bottom of your [...]

Case Study: How Magic Rating Can Help Grow Your Aesthetic Practice’s Reviews

By |2018-06-27T12:42:13-07:00July 10th, 2018|Medical Reviews, Practice Reputation|

When we started working with the Southern California dermatology clinic they had a strong search engine presence, but their online reviews didn't reflect well on their brand. Enter the review-generating, reputation management software Magic Rating. Background: Back in August of 2017, the practice had only 12 Google Reviews and a measly 2.9 star rating, and worst of all, no [...]

Top 3 Things Prospects Research Before Selecting an Aesthetic Practice

By |2020-01-27T11:14:16-07:00May 1st, 2018|Lead Generation, Medical Reviews, News, Practice Reputation|

Has your aesthetic practice experimented with different marketing tactics in order to gain visibility and drive prospective patients to your website? Of course you have! These efforts are part of the "acquisition phase" and are crucial to generating new patients. However, your work doesn't end there. You need a strategy and tactics for converting website traffic [...]

How to Generate More Patient Referrals

By |2020-01-27T11:13:13-07:00February 21st, 2018|Internal Marketing, Lead Generation, Practice Reputation|

A successful practice will almost always generate more leads from word-of-mouth, or patient referrals, than any other source. There are a few outliers I can think of, such as a practice that spends a huge chunk of their marketing budget on advertising, but the vast majority of practices rely on - and need - patient [...]

Update on Magic Rating Patient Review Software

By |2017-11-07T13:05:11-07:00November 17th, 2017|Medical Reviews, News, Practice Reputation|

We're excited to announce that the majority of our clients are now using Magic Rating - our software that helps aesthetic practices build their positive online reviews - and they've been having a lot of success. If you’re unfamiliar with Magic Rating, you can check out www.magicrating.com to learn more and demo the software. If you're [...]

Best Places to Advertise Your Aesthetic Practice Online: Part III

By |2020-01-27T11:19:11-07:00July 11th, 2017|Facebook, Google Ads, Practice Reputation|

This is part III of our three part series about the best places to advertise your aesthetic practice online. Here are the links to the other two parts in this series: Click here to view Part I: Search Engines Click here to view Part II: Social Media and Review Platforms Part III: Other Advertising Mediums [...]

Best Places to Advertise Your Aesthetic Practice Online: Part II

By |2020-01-27T11:19:27-07:00July 5th, 2017|Facebook, Google Ads, News, Practice Reputation|

This is part II of our three part series about the best places to advertise your aesthetic practice online. Here are the links to the other two parts in this series: Click here to view Part I: Search Engines Click here to view Part III: Other Advertising Mediums Part II: Social Media and Review Platforms Outside of [...]

Magic Rating Snapshot: How Our Clients Are Doing

By |2017-05-27T06:10:58-07:00May 26th, 2017|Medical Reviews, News, Practice Reputation|

Back in December 2016 we launched Magic Rating, our software designed to help aesthetic practices build their positive online reviews. Five months later, we have over 20 clients actively using the software! If you're unfamiliar with Magic Rating, the software uses two modes, email or kiosk mode, to request feedback, from 0 to 10. Based on the [...]

Magic Rating: The Best New Software for Generating Reviews

By |2016-12-23T12:42:15-07:00December 2nd, 2016|Medical Reviews, News, Practice Reputation|

We're excited to announce the launch of Magic Rating, our newest platform to help your aesthetic practice generate more reviews from patients! We all know that online reviews are tough to get. I've written several articles in the past with different tips and ideas, including thank you cards, QR codes, and more. We've [...]