Practice Reputation

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One Highly Effective Tactic for Generating More Patient Reviews

By |2016-12-23T12:42:17-07:00July 29th, 2016|Medical Reviews, Practice Reputation|

When vetting a medical or aesthetic practice prospective patients are most likely to check out your before & after work and read your 3rd party reviews online. It goes without saying that you should be striving to grow both your before & after cases and your reviews. The latter can be especially tricky because it's [...]

More Reviews = Better Rankings

By |2016-12-23T12:42:20-07:00January 22nd, 2015|Practice Reputation, SEO|

Advising our physicians and aesthetic & cosmetic practices on the importance of generating reviews is nothing new. For years we've been pushing the need to grow your online reputation. So why is this news? On a recent call with Google I actually had a rep from Google+ Places confirm that reviews, both good and bad, [...]

Use QR Codes to Generate More Reviews

By |2016-12-23T12:42:22-07:00February 28th, 2014|Practice Reputation|

All cosmetic and medical practices know they need to actively generate more reviews. Many even take steps to help encourage more reviews. Sending emails and providing collateral to your patients with your Google+, Yelp, Real Self, etc review urls is helpful. Even more effective is asking patients directly if they'll review you. However, you can [...]

Yelp Feeling the Pressure From Fake Reviews

By |2016-12-23T12:42:23-07:00January 24th, 2014|News, Practice Reputation|

Two weeks ago a Virginia Court of Appeals ruled that Yelp must unveil the identities of seven anonymous reviewers. This unprecedented ruling went in favor of Hadeed Carpet Cleaning of Alexandria, VA, who complained about there being many negative reviews about their business. Yelp was hoping that their reviewers would be protected under the First [...]

Overwhelmed by Review Sites? Here Are Tips for Staying on Top of Your Reviews

By |2016-12-23T12:42:23-07:00September 6th, 2013|Practice Reputation|

Are you constantly "googling" your name or your practice's name to see what your reviews look like? You're not alone. Most medical and cosmetic practices are very concerned about how they're portrayed online, and they should be. Studies have shown that the average patient visits multiple review sites (of each doctor or practice) before making [...]

Cosmetic Surgery as a Gift: Is it Appropriate?

By |2016-12-23T12:42:24-07:00January 4th, 2013|Practice Reputation|

To the chagrin of many we're now past the Holiday season. However, I'd like to discuss a issue that peaked during the Holidays: cosmetic surgery as a gift. Surprisingly, this isn't as crazy, or uncommon, as it sounds. With the rise of Groupon and Living Social many medical practices are now offering discounts (that you [...]

Guest Post – STOP & GO- Manage Your Practice’s Online Reputation with These Tips

By |2016-12-23T12:42:25-07:00November 28th, 2012|Practice Reputation|

Turbo Medical Marketing would like to introduce a guest blogger, Software advice, to discuss some tips for managing your practice's online reputation. The 21st century has brought an additional layer of complexity to being a successful doctor. Thanks to the Internet and physician review websites like Health Grades, RateMDs.com and even Yelp, patients have an [...]

How to Generate More Reviews Online

By |2016-12-23T12:42:29-07:00July 15th, 2011|Medical Reviews, Practice Reputation|

If you aren't already aware, reviews matter. Now more than ever, with information and internet access so readily available, people are turning to their peers for feedback about doctors and medical practices. Not only do potential patients find them valuable, search engines do as well. Having reviews will help boost your Google Places ranking. So how do [...]

Automate Your Patient Follow Up Process

By |2016-12-23T12:42:29-07:00June 24th, 2011|Internal Marketing, Practice Reputation|

If you're running a dental, medi spa, ophthalmology or plastic surgery practice then chances are you're using some sort of scheduling software. If you're not then you seriously need to consider exactly how much time your receptionists are spending making appointment reminders and following up with patients. Patient reminder software, like the popular Smile Reminder, [...]

Medical Marketing Strategy (Part II)

By |2016-12-23T12:42:30-07:00April 7th, 2011|Practice Reputation|

In my previous blog post, Medical Marketing Strategy (Part I), I discussed the tools that need to be in place in order for you to implement a monthly marketing plan (the set up pieces). In this article I'll discuss everything your practice should be doing on a monthly basis.   1) SEO: While some people think social [...]