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Top Aesthetic Procedures in 2018: Why Selfies and Social Media Matter

By |2020-01-27T11:13:36-07:00April 10th, 2018|News, Social Networking|

Aesthetic procedures are on the rise, and that's great news for your practice! The average number of surgical and non-surgical procedures rose 25% since 2012, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS). Why the big jump? Many are correlating the rise in social media use to the growth in aesthetic procedures. [...]

8 Keys for Instagram Success for Aesthetic Practices in 2018

By |2018-02-26T07:47:48-07:00March 3rd, 2018|Social Networking|

Has your medical or aesthetic practice embraced Instagram? Whether you have been on the bandwagon for years now or are just getting started we have some tips that'll help with your visibility, engagement, and interaction on the popular social network. Some practices may be moving to Instagram because of the recent Facebook algorithm changes that are [...]

Is Social Media a Waste of Time for Aesthetic Practices?

By |2017-01-21T09:57:22-07:00January 20th, 2017|Internal Marketing, Social Networking|

Before I answer this question it's important to define what social media is. According to Wikipedia, social media "are computer-mediated technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks." In other words, social media involves nearly anything in the digital world where there's [...]

What to Do When You Have Multiple Google+ Business Pages

By |2016-12-23T12:42:20-07:00March 4th, 2015|Social Networking|

Google+ may have failed to live up to its aspirations of challenging Facebook, but that doesn’t mean that the social network doesn’t have value. The social footprint you leave behind is valuable, as is the engagement you get from posting. But what do you do if you have multiple Google+ accounts? The first thing you [...]

Is Social Media Not Worth the Investment?

By |2016-12-23T12:42:22-07:00April 25th, 2014|Social Networking|

While in Atlanta for a conference a couple weeks ago I was approached by a plastic surgeon and we started discussing marketing. Not very far into the conversation he said something to the effect of "well a plastic surgeon who's talk I just listen to said that social media doesn't work." My first question in response [...]

Websites Every Plastic Surgeon Should Be Active On

By |2016-12-23T12:42:23-07:00December 6th, 2013|Social Networking|

Marketing a plastic surgery center, medical spa or any cosmetic practice takes work. In fact, most practices outsource various elements of their digital or online marketing. Whether it's search engine optimization, online advertising, or social media marketing, it's easier to leave it to the experts. However, there are certain things that you shouldn't outsource. It's [...]

How to Claim Your Google Authorship

By |2016-12-23T12:42:25-07:00November 2nd, 2012|Social Networking|

As Google+ continues to grow in numbers of users, so does its impact on search results. That's not surprising, as Google tends to prefer itself over others! What you tend to see more of in search results is a website with a Google+ account listed with it. You'll see a photo of the doctor, along [...]

Twitter Tips for Medical Practices

By |2016-12-23T12:42:26-07:00September 25th, 2012|Social Networking|

When we discuss social networking here at Turbo, we often bring up Facebook and YouTube, but very rarely have we focused solely on Twitter. In part, this is due to the fact that Twitter is often considered the least valuable of the three. Twitter has proven to not be a fad though, with over 500 million active users by the start [...]

Tools Are Tools

By |2016-12-23T12:42:27-07:00March 29th, 2012|Social Networking|

Running a social media marketing agency and consulting with clients leads to a lot of questions about the latest social media and internet marketing tools. It makes sense because my clients want to stay on the cutting edge of technology. If there's a new social network that's emerging they need to be on it! Well, [...]