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Late Summer Aesthetic Search Demand Update

By |2020-07-29T14:21:39-07:00July 29th, 2020|News, Trends|

Back on July 1st, we discussed how the June surge in Coronavirus cases was affecting demand. At that point in time, the pandemic was hitting several states particularly hard. Texas, California, Florida, and Arizona shut down water parks, movie theaters, bars, gyms, and beaches. Fast-forward four weeks and we're still not out of the water.  [...]

Aesthetic Search Demand Trends After Covid-19 Resurgence

By |2020-07-01T09:15:32-07:00July 1st, 2020|News, Trends|

Over the past two weeks, we've seen a huge surge in Coronavirus cases in the U.S. This has forced some counties and states to shut down businesses, yet again. That's the bad news. Texas, California, Florida, and Arizona are just a few states shutting down water parks, movie theaters, bars, gyms, and beaches. In Texas [...]

Summer Forecast for Aesthetic Consumer Demand

By |2020-07-01T08:15:41-07:00May 28th, 2020|News, Trends|

This past week has been a mixed bag of positive and negative macro-level signs for the U.S. On one hand, more cities and states are opening up, and the stock market is soaring. On the other hand, unemployment has reached 25% and the Coronavirus death toll in the U.S. surpassed 100k. On a more micro-level, [...]

Aesthetic Consumer Demand Update Part II: Psychology

By |2020-05-28T09:33:21-07:00May 13th, 2020|News, Trends|

As our last article pointed out, there is raw data that suggests consumer demand for aesthetics is increasing. With record levels of unemployment and several states continuing their lockdown, it begs the question: why is aesthetic demand increasing?  Additionally, is aesthetics an anomaly compared to other industries? Maybe not. Search Engine Land, one of the [...]

Aesthetic Consumer Demand Update Part I: Data Trends

By |2020-05-28T09:32:32-07:00May 8th, 2020|News, Trends|

Good news, there are strong indications that Google search demand for aesthetics is increasing! Keep in mind that just three weeks ago I posted an article that highlighted how demand was leveling off or falling for many aesthetic queries. As we'll touch on in this article, that leveling off period of around mid-April was [...]

Latest Update on Consumer Demand for Aesthetics During Coronavirus

By |2020-05-28T09:34:36-07:00April 16th, 2020|News, Trends|

Back on March 27th, I wrote an article about how consumer search demand has been impacted by the Coronavirus. It's been 3 weeks since that article and A LOT has happened/changed since then, including, but not limited to... U.S. Coronavirus cases and deaths have surpassed every other country (at least from the statistics these countries [...]

Demand for Aesthetics During the Coronavirus Spells Future Opportunity

By |2020-05-28T09:36:07-07:00March 27th, 2020|Google Ads, Google Analytics, News, Trends|

The COVID-19 (Coronavirus) pandemic is continuing to grow, with the U.S. passing both China and Italy in confirmed cases (that have been reported). As of March 27th, the number of infected Americans is over 86,000. Epidemiologists expect this number to rise. The economic impact of forcing "non-essential" businesses to shut down has been enormous. Many [...]