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Understanding Your Marketing vs. Sales Funnel: How to Close More Leads

By |2019-10-16T14:12:45-07:00October 16th, 2019|Uncategorized|

Rule #1 in marketing is understanding that marketing is not selling. Marketing is the activity, strategies, and tactics utilized to help engage with and build a relationship with prospective customers so that they're ready to entertain a buying decision. Any aesthetic practice, big or small, looking to invest in marketing needs to understand not only [...]

What to Look For (and Avoid) in a Digital Marketing Agency

By |2018-06-19T09:30:05-07:00June 26th, 2018|Uncategorized|

Marketing is tough! There are so many different tools and solutions out there that it's easy to get paralysis of analysis. You can try to keep all your marketing "in-house," but there are many reasons why that approach is not practical. The best digital marketing agency for your aesthetic practice, whether you're a plastic surgeon, [...]

Top 10 Ways to Maximize Your Success with Turbo Medical Marketing

By |2017-03-28T04:25:20-07:00March 24th, 2017|Uncategorized|

Success in partnering with a marketing agency can hinge on many components that go beyond "is this working?" That's because in order for your investment to really "work," and generate ROI, you need to pay attention to several key areas: 1) Great Communication is Essential: The foundation of any good relationship is communication, and it’s [...]

How Aesthetic Practice Owners Can Help Their Own Marketing Efforts (Even if They Use an Agency)

By |2017-02-24T14:43:36-07:00February 25th, 2017|Uncategorized|

You don't need to be a marketing expert to help with your practice's marketing efforts. After all, you didn't go to medical school to become a marketer, which is why many aesthetic practices hire agencies - particularly those dedicated to the aesthetics industry - to help with their digital marketing. Just make sure you hire a [...]

4 Simple Things Every Doctor Can Do To Help With Their Marketing Efforts

By |2016-12-23T12:42:17-07:00August 9th, 2016|Uncategorized|

If you're a doctor running a medical or aesthetic practice you have a lot on your plate. More often than not marketing is an after-thought, especially if you've hired an agency to handle all your marketing efforts. Then again, maybe you're very hands-on and want to be involved in everything. Being hands-off can be a problem since [...]

Top 5 Ways to Avoid Being Ripped Off By a Marketing Agency

By |2016-12-23T12:42:17-07:00July 23rd, 2016|Uncategorized|

Investing in your medical or aesthetic practice's marketing is crucial. You may be able to handle some things "in house," but you'll inevitably need the expertise of an agency to take you to the next level. With so many agencies out there, how do I find the right one? More importantly, how do I avoid getting [...]

Seeing is Believing – Two Tools for Increasing Your Breast Surgery Consult Conversion Rate

By |2016-12-23T12:42:18-07:00March 9th, 2016|Uncategorized|

When running a plastic surgery practice, efficiency is the key to profitability.  Efficiency allows a surgeon extra vacation time with family, the ability to take Friday's off, and the ability to see more patients and earn more income. Efficiency also allows you to book more surgeries from the consultations you perform.  After all, even if [...]

The Most Visited Pages on Aesthetic Websites and How You Can Improve Them

By |2016-12-23T12:42:18-07:00February 6th, 2016|Uncategorized|

When evaluating a website one of the first things we look for are the calls to action. These will help push visitors to act and convert into leads. A well-placed call to action is something that you should see on every page, but there are certain pages where you should go above and beyond, specifically, on [...]

How to Balance Paid vs. Organic Marketing

By |2016-12-23T12:42:19-07:00September 17th, 2015|Uncategorized|

Developing a digital strategy for your aesthetic practice can be overwhelming. There are so many buzz words emerging each year to compliment well-known strategies and tactics that you may have trouble coming up with a solid plan. Well all know that diversification is the key to sound investing, and I think that same approach should [...]

4 Things Aesthetic Practice Owners Should Do Monthly

By |2016-12-23T12:42:20-07:00May 9th, 2015|Uncategorized|

Creating and implementing a comprehensive digital marketing plan is time-consuming. That's why you turn to your staff or an agency for help. This ensures that your content marketing, social media marketing and other efforts to promote the practice are being handled by someone other than the doctor. After all, what doctor has time for all [...]

3 New Tools that Can Help Your Practice’s Marketing in 2015

By |2016-12-23T12:42:20-07:00March 19th, 2015|Uncategorized|

Staying on top of the latest trends and tools is crucial to becoming a market leader in the aesthetics industry. Making the most of the right blend of tools will also help take your marketing efforts to the next level, giving you more visibility and helping you generate more leads. 1) Lead Pages: There are [...]

Tips for Streamlining Your Practice’s Marketing

By |2016-12-23T12:42:21-07:00August 15th, 2014|Uncategorized|

Marketing is a vital part of every cosmetic and medical practice, but it takes time. In this article I have some tips for helping your practice streamline its marketing. By implementing some or most of these processes you'll get into a groove, which will cut down on the time you spend marketing and boost your ROI. 1) Come up [...]