What You Need to Know to Build a Cosmetic Surgeon Website

/What You Need to Know to Build a Cosmetic Surgeon Website

What You Need to Know to Build a Cosmetic Surgeon Website

Successful cosmetic surgeons are very aware of appearance. They have to be, not only to relate to their patients, but also differentiate themselves from competitors. Walk in to a successful cosmetic surgeon’s office and you’ll see an exceptionally clean office with a friendly receptionist. You also are likely to see a comfortable waiting room, equipped with a waiting room video that the doctor probably spent thousands of dollars on.

A successful practice will also give you brochures and other marketing materials after your consultation. Everything that goes on within a successful practice is meant for the potential patient, and current patient, to feel confident that their operation will be a success. There is no reason why a doctor’s website should not take this same approach.

All too often the website is the biggest piece of the marketing puzzle that doctors neglect. Why? Because they don’t see it as a piece of the marketing puzzle, they see it simply a website. Nowadays, people have more information than ever to research and make decisions before even picking up the phone to schedule a consultation.

Besides a website that is graphically appealing, here are some things that your cosmetic surgery practice must have:

  • A CALL TO ACTION: I cannot stress this enough. You need to not only have your phone number in your header, but an opt-in form on EVERY page!
  • Testimonials (preferably video): You can call these “success stories” or “rave reviews.” Either way they are extremely important. I would recommend that you film your patients after they have recovered and then upload them to YouTube.
  • Social Proof: Before and After photos are a must. You can even intertwine these photos with the patient testimonials.
  • Branding: The website must reflect your brand. It should be consistent with all of your marketing materials with colors that reflect a positive and sterile feeling for your prospective patient. Avoid red and black colors, as they are often associated with death (seriously).


These are just a few of the things that I would recommend you incorporate into your website. Again, the key is generating leads. You have to think like a marketer in order to appeal to your potential patients. Create a visually appealing website with lots of great information. Furthermore, make it as easy as possible for potential patients to submit their information.

If you have any questions about building a beautiful website that actually converts visitors to paying patients then contact Turbo Medical Marketing, or call 877-673-7096 x2.

Check out our portfolio of website and blog development, as well as case studies.

By |2016-12-23T12:42:31+00:00October 8th, 2010|Blogging, Web Development|1 Comment

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

One Comment

  1. […] a previous blog post I mentioned some key elements that your practice must include when you upgrade or build a new […]

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