New Cosmetic Surgeon Website Re-Design Project

/New Cosmetic Surgeon Website Re-Design Project

New Cosmetic Surgeon Website Re-Design Project

We’ve recently completed a cosmetic surgeon website re-design. Dr. Robert Langdon, owner of The Langdon Center in Guilford, CT, has been a marketing client of Turbo’s for several years. He’s double board-certified in dermatology and cosmetic surgery.

While his marketing efforts have been providing an increasing stream of traffic and leads over the past couple years, his website was a bit outdated. Dr. Langdon’s website had many of the right pieces in place – such as our photo gallery, a sticky mobile footer menu, solid social proof throughout the site – but it just needed a facelift.

Our goal was to up re-design the website – keeping the same color scheme – to give it a more modern look overall, while improving the procedure page layout and mobile layout. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:

  • fully custom design
  • fully “responsive” layout with “sticky” mobile calls to action
  • parallax page components
  • improved navigation
  • Turbo photo gallery
  • social media integration
  • full search engine optimization
  • blog integration
  • web forms for improved lead generation
  • fully secured via SSL

You can see the difference in the before and afters below, although it’s harder to tell some of the improvements without scrolling through the site. The old website had a taller header, which pushed content down further. It also lacked a sticky header on desktop, so when you scrolled down you wouldn’t have easy access to the menu. On the new home page we improved the featured where you can find a procedure by body area, and we highlighted Dr. Langdon and his expertise more prominently.

Click to enlarge. Old home page vs. new home page on desktop

Most of the inner pages relied heavily on stock photos, so we worked in more social proof, including relevant before & after photos, with links to the gallery, as well as well videos, within the text of these pages.

Arguably the biggest issue with the inner pages on the old site was that the title bar image at the top was the same for every page, including the home page, so you couldn’t really tell you’ve even successfully loaded a new page, since the majority of the page – the area “above the fold” – looked the same. For those looking on laptops, or even worse, mobile phones, each page above the fold looked exactly the same. Our new layout allows for content to show up higher on the page…

Click to enlarge. Old inner page vs. new inner page on desktop

As noted above, on mobile, you couldn’t tell you had actually gone to a new page. That’s the biggest problem that we addressed. The old site (visible to the left of the new site screenshots below) had a sticky footer, but we enhanced it, adding a 4th button for Directions. We also made the menu icon at the top “sticky” so patients on their smartphones can easily open up the menu from anywhere on a given page.

Click to enlarge. Old mobile home page vs. new and old mobile inner page vs new

If you’d like see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.

By |2017-12-06T11:02:10+00:00October 5th, 2017|Cosmetic Surgeon Marketing, Turbo Projects, Web Development|0 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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