We’ve got yet another project completed! This website development project was a full re-design for the Dermatology Associates of Plymouth Dermatology, P.C.
Located in Plymouth Meeting, PA (just outside of Philadelphia), and lead by a team of board-certified dermatologists, the practice offers comprehensive dermatology. Their services range from medical dermatology, including MOHs surgery, to aesthetic dermatology, including facial rejuvenation, Botox, and more.
The practice came to Turbo having very little digital marketing experience. They had primarily focused on general dermatology for years, but with the purchase of several Sciton lasers, the goal was to grow the cosmetic side, particularly the aforementioned lasers. Our initial plan was to re-work the website look and feel to help with lead generation, a vital component in aesthetics, and then move into the marketing phase. Click here to visit the new website.
The old website was a bit out-dated design, but the bigger issues were with the navigation, mobile-compatibility, and SEO. The old navigation not only had poor categorization, it was also difficult to find specific procedure pages. The old website had no SEO at all. We worked with the client to modernize the look and feel, work in calls to action for lead generation, improve the mobile layout, and , fully optimized the site.
Here are some of the features of the client’s new WordPress website:
- updated design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation for seamlessly accessing individual procedure pages
- Turbo photo gallery (in development)
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
You can see the difference in the before and afters below. The old website had a similar main menu, but the organization of the links and categorization of procedures was not thought through. We re-organized the navigation, opening it up to allow for patients to distinguish medical dermatology vs. aesthetic dermatology, as well as sort through conditions treated.
On inner pages, this navigation disorganization was even worse, as you can see in the sidebar of the “before” photo on the left. There was medical, general, cosmetic, AND aesthetic dermatology listed. Very confusing! Plus, some – but not all – of the treatments were shown. Most importantly though, these pages lacked a call to action to help generate leads.
Many of the inner pages lacked relevant before & after photos, so that was a priority to add, so patients could see them on desktop or mobile devices. You can see with the mobile side-by-side comparisons below, the new site (on the right) has easy ‘tap to call’ and ‘tap to email’ calls-to-actions that patients can see no matter where they are on any page on the website.
If you’d like see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.