The new Facebook Timeline format left many medical practices scrambling to adjust their Fan pages. One of the most notable changes involves the cover photo. The cover photo is a huge, banner-style image that now takes up the entire width of the top part of your Fan page. You can add anything you want to this section, including your logo, company photos or other artwork. However, according to Facebook, you can’t have anything promotional in your cover photo, such as a special offer or opt-in form.
Here are some ideas for what to use for your cover photo:
Photos: You can always start by finding your favorite photo of your practice. This may be a view of the practice building, a photo of your staff or an image of inside your practice. If you feel like any of the aforementioned examples really capture the essence of what your practice is about then that might be a great photo to use. Keep in mind that this section is 851×315 pixels, so a panoramic photo would be best. Also, given the size, it goes without saying that you’ll want to use the highest quality photo possible. Finally, if you have the skill, and a photo editing software such as Photoshop, you can combine multiple images into one large image.
Pre-made designs: If you can’t seem to find a photo that would work the next thing to consider is a pre-made design. Start by looking at the background of your website. Maybe there is a certain color and pattern that is consistent throughout your branding. You can always research other websites that specialize in cover art designs, such as myprofilecover.com and coverphotofinder.com. Or, you can use a website such as sitecanvas.com to create a unique design by choosing a pre-made template and then plugging in your photos.
Your logo: When all else fails you can always use your logo. Notice in the above example there is a little, square box in the lower left corner. You can opt to put your logo there and use a photo or design for the cover art. Or, you can follow this example’s lead and add a photo in this box and incorporate your logo into the cover photo. Of course, you’ll need some Photoshop skills to be able to do this.
As you can see, there are many ways you can go about enhancing your new Facebook Timeline Fan page. If you need help getting a cover photo created, or have a question about Facebook, then don’t hesitate to leave Turbo a note or call us directly at 877-673-7096 x2.