Facial Plastic Surgeon Re-Design Project

/Facial Plastic Surgeon Re-Design Project

Facial Plastic Surgeon Re-Design Project

We’ve recently completed a website re-design for Dr. Anthony Farole, an oral and Maxillofacial surgeon in Bala Cynwyd, PA, a Philadelphia suburb.

Dr. Farole came to Turbo at the start of 2018 in need of both website and marketing help.  His old website design was disorganized and lacked calls to action. It was also thin on content, with not nearly enough focus on the aesthetic procedures he offers.

Our goal was to up re-design the website, to give it a more modern look, improve the procedure page layout, beef up the content, improve the navigation, and improve the mobile interface. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:

  • fully custom design
  • fully “responsive” layout with “sticky” mobile calls to action
  • parallax page components
  • improved navigation
  • Turbo photo gallery
  • social media integration
  • full search engine optimization
  • blog integration
  • web forms for improved lead generation
  • fully secured via SSL

You can see the improvements in the after photos below. The old website wasn’t necessarily “bad,” but it didn’t speak to the patient landing on the site. More specifically, it didn’t focus on the aesthetic procedures at all. We wanted the new home page to highlight the practice’s unique selling point – which is Dr. Farole’s expertise and credibility with oral and facial surgery – while making it easier for prospective patients to find what they’re looking for.

home page before and after dr. farole

Click or tap to enlarge

The inner pages lacked a conversion element, such as a lead capture form. The biggest issue of all with the inner pages was that many of these simply didn’t exist. That’s why the example below shows the old wisdom teeth page as opposed to the old blepharoplasty page. There was to no blepharoplasty page! On the old site, all facial surgery procedures were combined on one page, a page that was buried in Dr. Farole’s navigation. By combining procedures on one page you dramatically hurt your ability to rank organically for each individual procedure.

inner page before and after dr. farole

Click or tap to enlarge

Our goal with the mobile responsiveness of the new site was to improve the calls to action. By implementing our sticky footer plugin we made it easier for patients to tap to call or email with only one click from anywhere on the website! Additionally, the mobile header and menu area is much smaller on the new mobile site, taking up less room on the screen.

mobile before and after dr. farole

Click or tap to enlarge

If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.

By |2018-03-23T07:28:43+00:00April 17th, 2018|News, Turbo Projects, Web Development|0 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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