We’ve recently completed a website re-design for Dr. Anthony Farole, an oral and Maxillofacial surgeon in Bala Cynwyd, PA, a Philadelphia suburb.
Dr. Farole came to Turbo at the start of 2018 in need of both website and marketing help. His old website design was disorganized and lacked calls to action. It was also thin on content, with not nearly enough focus on the aesthetic procedures he offers.
Our goal was to up re-design the website, to give it a more modern look, improve the procedure page layout, beef up the content, improve the navigation, and improve the mobile interface. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- Turbo photo gallery
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. The old website wasn’t necessarily “bad,” but it didn’t speak to the patient landing on the site. More specifically, it didn’t focus on the aesthetic procedures at all. We wanted the new home page to highlight the practice’s unique selling point – which is Dr. Farole’s expertise and credibility with oral and facial surgery – while making it easier for prospective patients to find what they’re looking for.
The inner pages lacked a conversion element, such as a lead capture form. The biggest issue of all with the inner pages was that many of these simply didn’t exist. That’s why the example below shows the old wisdom teeth page as opposed to the old blepharoplasty page. There was to no blepharoplasty page! On the old site, all facial surgery procedures were combined on one page, a page that was buried in Dr. Farole’s navigation. By combining procedures on one page you dramatically hurt your ability to rank organically for each individual procedure.
Our goal with the mobile responsiveness of the new site was to improve the calls to action. By implementing our sticky footer plugin we made it easier for patients to tap to call or email with only one click from anywhere on the website! Additionally, the mobile header and menu area is much smaller on the new mobile site, taking up less room on the screen.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.