We’ve recently completed a website re-design for The Lanfranchi Center. Lead by board-certified surgeon Paul Lanfranchi, MD, the Lanfranchi Center serves patients in the Las Vegas and Henderson, NV, areas.
Dr. Lanfranchi and his team came to Turbo at the end of 2018 in search of both website and marketing help. While he was satisfied with the overall feel of his website, he knew it needed an update and wasn’t set up ideally for conversion. We were excited to take on this project to help bring more patients into his practice.
Our goal was to re-design the website, improve the overall layout while keeping the branding intact, bulked up the content, improve the navigation, and improve the mobile interface. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- Upgraded Turbo photo gallery
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. We modified the layout and graphics to make the site easier to read and navigate. We added more featured procedures to the home page to better display the offerings at the practice, as well as give patients more opportunities to find exactly what they are looking for on the site. We also implemented a new menu and made it sticky so it could be accessed no matter how far you’ve scrolled on any page. Finally, we incorporated more conversion elements throughout the site to encourage potential patients to schedule a consultation.
The copy on the current site was already strong, it just needed to be bulked up and reformatted. We rearranged and added to the copy across the site, breaking it up to improve readability. We also added before & after images and testimonials to each page to add social proof and encourage conversions.
We also implemented a sidebar on each page to highlight reviews, before & after images, and encourage patients to request a consultation. As you can see below, the old site had a sidebar, but it lacked a request a consultation form and more information for the patients. This new sidebar will better grab the attention of clients and encourage them to fill out a form or learn more about the practice.
We also wanted to improve the mobile responsiveness of the website. While the old site was mobile-friendly, we wanted to update the mobile site to ensure ease of navigation and readability. We created a sleek design that closely resembled the main site with plenty of conversion elements. We also condensed the menu at the top of the page for easy website access.
We implemented a sticky menu at the top, for easy access to any of the unique pages on the website. We also implemented our sticky footer plugin, making it easier for patients to tap to call or email with only one click from anywhere on the website. We’ve modified the header size and added conversion elements at the bottom of the screen.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.