With email addresses aging, inevitably we’re seeing our inbox’s full of more spam. Luckily, services like gmail can filter out promotions, social updates and more. Unfortunately, this means it’s harder to stand out from the crowd.
Here are a few ideas to improve your email marketing strategy in 2014:
1) Integrate your web forms directly with your email marketing software: This will save you a bunch of time, preventing you from having to manually enter each lead into your database. Furthermore, with almost any software you can set up auto-responders for each lead that comes in, and depending on the software’s sophistication, you can create unique auto-responder sequences based on the fields selected by the new web lead.
2) Let your work sell itself: Highlight before & after photos, patient testimonials, and video success stories. Any time you’re considering promoting a given service try to include a case study example that helps provide “social proof” to the reader. You’ll obviously need patient consent, but you could even spin it as a “Featured Patient.”
3) Showcase your staff: Talk up your staff and their hard work. Everyone from the receptionist to the esthetician to the practice manager can be mentioned. It helps when patients get to know (and like) your staff. It means they’re more likely to come back in the future. Include photos of the staff from office parties or other events. Lastly, depending on the size of your staff, consider highlighting a different employee each newsletter.
4) Get personal: First, make sure the tone of the email reads like it’s coming from the doctor’s mouth, instead of from a billboard. You’ll get a better response if you make the email more personable. Second, consider Birthday emails. If you have the ability to segment and create unique campaigns based on Birthday’s then I highly recommend it. This is especially important for medical spas as you can offer gift cards and other inexpensive deals for Birthdays.
If you have any more tips that you’ve found to be successful we’d love to hear from you. Just leave a note in the comments section.
If you’d like to improve upon your current email marketing then I encourage you to leave Turbo a note here. You can also reach us directly at 877-673-7096 x2.