How to Get the Most Out of Your Email Marketing in 2014

/How to Get the Most Out of Your Email Marketing in 2014

How to Get the Most Out of Your Email Marketing in 2014

email marketing 2014I’d like to follow up the New Year theme with some more tips for 2014. In this article I’ll highlight a few tips for running successful email campaigns next year.

With email addresses aging, inevitably we’re seeing our inbox’s full of more spam. Luckily, services like gmail can filter out promotions, social updates and more. Unfortunately, this means it’s harder to stand out from the crowd.

Here are a few ideas to improve your email marketing strategy in 2014:

1) Integrate your web forms directly with your email marketing software: This will save you a bunch of time, preventing you from having to manually enter each lead into your database. Furthermore, with almost any software you can set up auto-responders for each lead that comes in, and depending on the software’s sophistication, you can create unique auto-responder sequences based on the fields selected by the new web lead.

2) Let your work sell itself: Highlight before & after photos, patient testimonials, and video success stories. Any time you’re considering promoting a given service try to include a case study example that helps provide “social proof” to the reader. You’ll obviously need patient consent, but you could even spin it as a “Featured Patient.”

3) Showcase your staff: Talk up your staff and their hard work. Everyone from the receptionist to the esthetician to the practice manager can be mentioned. It helps when patients get to know (and like) your staff. It means they’re more likely to come back in the future. Include photos of the staff from office parties or other events. Lastly, depending on the size of your staff, consider highlighting a different employee each newsletter.

4) Get personal: First, make sure the tone of the email reads like it’s coming from the doctor’s mouth, instead of from a billboard. You’ll get a better response if you make the email more personable. Second, consider Birthday emails. If you have the ability to segment and create unique campaigns based on Birthday’s then I highly recommend it. This is especially important for medical spas as you can offer gift cards and other inexpensive deals for Birthdays.

If you have any more tips that you’ve found to be successful we’d love to hear from you. Just leave a note in the comments section.

If you’d like to improve upon your current email marketing then I encourage you to leave Turbo a note here. You can also reach us directly at 877-673-7096 x2.

By | 2016-12-23T12:42:23+00:00 December 20th, 2013|Email Marketing, Med Spa Marketing|0 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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