Google’s Penguin Updates & More

/Google’s Penguin Updates & More

Google’s Penguin Updates & More

Last week I wrote an article about simplified SEO for medical practices. This week I’ll get into a little more advanced search engine optimization. Namely, the latest algorithm changes Google made in its Penguin update, as well as some other Google search announcements.

First of all, what is Penguin? Does that have anything to do with Panda (Google’s other recent update to their algorithm)? Well, Penguin is Google’s latest attempt to become more accurate in their search results, more specifically, penalizing link spammers. Panda was late year’s update that focused more on quality on-page content.

So what exactly is a link spammer and how does this affect my medical site? A link spammer is someone who attempts to grow the number of backlinks to their website by spamming other sites. The most common form of link spam is found on blogs, where people leave completely irrelevant links back to their website in the comments section. This reflects poorly on the website, as it shows you’re not properly maintaining it, and now, it affects the spammers themselves.

If you’re commenting on a blog post, make sure you’re doing so in a responsible fashion, because you could be penalized now. This is a new finding, and frankly one that raises many questions. The biggest question is: what would prevent a business from creating fake spammy links to a competitor in order to sabotage their rankings? Only time will tell as I’m sure this strategy will be tested.

The bottom line for achieving good rankings is naturally increasing backlinks to your website from blogs, forums, directories and other sources that aren’t deemed “spammy” by Google. Also, if you’re running a blog, specifically a WordPress blog, remember to use a plugin like Askimet to help filter out spam comments from ever even reaching your dashboard.

In other Google news, the search engine giant is rolling out a new layout called the Knowledge Graph, which they claim is the “first step in the next generation of search.” Google is just starting to introduce this new layout, so I’ll have more details about it in a follow up article, but the essence of the update is to provide more data, in the form of an new column, to better address certain queries. This includes topic summaries from sources like Wikipedia, links to different sets of results based on the contextual meaning of a search term, and ultimately, more diverse results that you can easily skim through to find the most relevant.

If you have any questions about the latest Penguin updates by Google, or about SEO for your medical practice, then leave Turbo a note here or call us directly at 877-673-7096 x2.

By |2016-12-23T12:42:27+00:00May 18th, 2012|News, SEO|4 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.


  1. Maryrose Wehrs June 7, 2012 at 10:09 am - Reply

    Do you might have a spam concern on this website; I also am a blogger, and I was asking yourself your scenario; we now have created some good strategies and were looking to swap solutions with other individuals, be certain to shoot me an e-mail if interested.

    • Tom Sullivan August 28, 2012 at 7:03 am - Reply

      We don’t have a spam issue, but we use the plugin Askimet and it works well. How about yourself?

  2. […] has made it well known that their latest PANDA and Penguin updates were meant to penalize black-hat tactics and “level the playing field” to a […]

  3. Are Backlinks Bad? :: April 18, 2014 at 6:55 am - Reply

    […] Google’s Penguin update in 2012 targeted “link spammers,” or those who attempted to spam other websites by placing links in the comments section of articles or by creating phony forum profiles with links to their website. This specific update expanded upon Google’s previous algorithm updates that targeted “link farms,” or websites built to farm out links (usually at a cost) to other websites. […]

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