One Highly Effective Tactic for Generating More Patient Reviews

/One Highly Effective Tactic for Generating More Patient Reviews

One Highly Effective Tactic for Generating More Patient Reviews

thank you cardWhen vetting a medical or aesthetic practice prospective patients are most likely to check out your before & after work and read your 3rd party reviews online. It goes without saying that you should be striving to grow both your before & after cases and your reviews. The latter can be especially tricky because it’s out of your control.

I’ve written article in the past about how to generate more patient reviews. One thing I’ve always emphasized is that there’s really nothing more powerful than the doctor, nurse, or technician who performed the procedure asking the patient directly if they could write them a review. If done in a timely manner, such as during the post-op appointment, or when the patient is happiest about the results, you’ll get better results.

You can take this tactic a step further to ensure better “conversion rates” with patients whom you ask to review you. Consider writing a personalized thank you note to the patient expressing your gratitude for their business, and at the end kindly ask them for a review. It wouldn’t hurt to leave a business card, or insert, with instructions on where and how to review you. Make sure the note is hand written and legible. That adds a personal touch to the card that’s more impact.

You may also consider including a coupon for a discount off of a product or future service with the thank you card, but I don’t think that’s necessary. The main thing is to express gratitude and appreciation for their business. While you might already be doing this automatically via email, a personal thank you card takes this a step further.

Even if the patient never actually leaves you a  review, they walk away knowing that you care. Plus, it’s much more likely they’ll send you a card back, and while that may not be quite as valuable to a prospective patient as a Google+, Real Self or Yelp review, it’s better than nothing!

If you’d like to learn more about review generation or practice reputation you can check out these articles. You can always connect with Turbo directly at 877-673-7096 or by shooting us a note here.

By |2016-12-23T12:42:17+00:00July 29th, 2016|Medical Reviews, Practice Reputation|0 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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