Google has added a few new features to Google My Business pages that, if utilized effectively, can help your plastic surgery practice’s page stand out and generate more clicks and conversions.
Before you get started it’s important to have a plan in place for evaluating the performance of your Google My Business (GMB) page. You can access stats within the GMB dashboard under “Insights;” however, those stats are limited. You can only view data from the past week, month, and quarter. Consider segmenting out GMB from “general” organic traffic by following these steps in Google Analytics.
Once you’ve got your KPIs (key performance indicators) and tracking in place it’s time to get to beefing up your profile…
Add Posts: Google+ might be dead as a social network, but did you know you can post to your GMB page? The posts are valid for one week and allow you to post an image with a headline and description. You can also add a call to action button. We suggest you use “Learn More” to encourage clicks to your website, where you drive users to a landing page that elaborates on what’s mentioned in your post (with a strong call to action).
*New: you can now create an Offer Post. GMB makes it easy for you to feature a special offer, set dates when the offer is valid, and add coupon codes to redeem the offer.
Add Video: Another underutilized feature, you can display videos you’ve shot. This is another opportunity to showcase your personality and beef up your profile to generate more impressions in search results.
Answer Questions: Pay attention to questions patients are asking. This is another opportunity to get people in the door who are on the fence. Patients can pose questions via GMB which both other users and the practice can answer.
Answer Texts: Your plastic surgery practice would need to opt-in to this service, but only if you have someone available to answer texts. If your staff has the bandwidth you might want to consider enabling this feature to help make it even easier for prospects to communicate with your practice.
Allow Patients to Book an Appointments: This feature is more valuable for a day spa or possibly a med spa or dermatology clinic, but plastic surgery practices require consultations. High dollar services necessitate that patients do their due diligence. Even a loyal patient will need to speak to the doctor about what procedure they have in mind, if it’s surgical.
If your dermatology or medical spa practice has online appointment booking available on your website then you’ll want to check to see if it syncs with GMB.
Once you’ve got a plan in place for improving your Google My Business presence you’ll want to track impressions, traffic, and conversions to see if your efforts have helped.
Would you like to learn more about improving your plastic surgery practice’s Google My Business page or your organic presence (SEO)? Drop TRBO a line here or give us a call at 877-673-7096 x2.
