Importance of blogging for cosmetic surgeons

/Importance of blogging for cosmetic surgeons

Importance of blogging for cosmetic surgeons

Many cosmetic surgeons started their practices during the age of traditional media where the majority of their business came from referrals and advertising on TV, Radio, and in Newspapers.  With the effectiveness of all of these form’s of media quickly declining, the importance of the move into social media marketing is becoming unavoidable.

Cosmetic Surgeons need to understand that in the new media that is social media marketing, they need not spend their money on expensive ads, but need to connect with their potential patients by providing them with some of the information that they would share during a consult before the patient even comes in for their initial appointment.

This information does wonders for building credibility and trust, as well as branding the particular doctor as the leader in his/her field.  Who wouldn’t want a patient to come in and say, “I’ve read your articles and I’m ready to schedule my procedure, just tell me how much and where to sign!”

While this may seem like a dream, this is quickly becoming the reality.  People want to get to know you so they can end their search early.  With the availability of this information and distribution over the Internet, Cosmetic Surgeons can benefit from a broader reach than traditional media, and will generate new patients from parts of the country and world they would not be able to touch otherwise.

To learn more about how to get started with social media marketing, fill out the form on the right to recieve my easy to understand video series that will explain more about how social media marketing is being used to connect practices with their potential patients!

Questions or Comments?  Write them below or give us a call at 877-673-7096.

Matthew Arndt, President, Turbo Social Media

By |2010-09-08T23:59:26+00:00August 24th, 2010|Cosmetic Surgeon Marketing|2 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.


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