Every successful cosmetic surgery center should always be actively looking for patients. However, your practice should also be positioned so that patients can find you (without you having to find them).
I’ve mentioned in a previous article the importance of SEO for your aesthetic practice. I’ve also touched on what you need to know to build a successful cosmetic surgery website. These are two basic starting points. But what’s next?
You’ll want to begin to put more content out; blogs, videos, etc. You’ll also want to get a Facebook, Twitter and LinkedIn page set up. However, before you even begin to do any of this you need to get your review sites set up, and you need to start pushing your patients to these review sites.
At Turbo Medical Marketing, we understand the power of social networking websites. However, the problem is that many surgeons associate “social networking” websites with mainly Facebook and Twitter. By doing this you overlook several very important review websites, such as:
These websites typically provide unbiased reviews from actual patients, whereas Facebook and Twitter comments by others can be deleted by the owner of the page. Facebook and Twitter pages are great for patients who have already found your practice. Patients typically want to stay in touch to find out more about your practice or find out about any specials that you have going on. The review sites may often be the first impression for your potential patients. Therefore, it is vital that you are established on these websites.
Make sure that you incorporate this step in all of your follow up procedures with every single patient (or at least every happy patient). Make it as easy as possible for them to write your practice a review online by giving them the website addresses to go to. You can even go a step further and offer discounts or prizes for those who write a review for you. Get creative! The bottom line is: get your patients to your review sites.
If you have questions about how to get set up on these review sites, or you’d like to learn more about how you can incorporate social networking into your overall marketing startegy, contact Turbo Medical Marketing today to speak to a consultant. Or you can call 877-673-7096 x2.