Importance of Thank You Cards

/Importance of Thank You Cards

Importance of Thank You Cards

I’ve touched on a couple internal marketing strategies in the past, including articles about direct mail marketing for doctors, automating your patient follow up, email marketing for doctors, and marketing within you practice. For this blog I’d like to touch on the importance of thank you cards.

Let me start by pointing out that very few doctors, dentists, surgeons or physicians use thank you cards. It’s time consuming and many just don’t see the value in them. However, if you take the time to write thank you cards to your patients they will see that you’re a caring and professional doctor. At the very least they’ll remember the fact that you sent the card, and you’ll be on their mind if there’s ever a referral opportunity or a chance that they need your services again.

It doesn’t matter if you’re a dentist performing a routine cleaning for a first time patient or a plastic surgeon performing a face lift, thank you cards are important. They are important because they show appreciation for your patients and they help to build a relationship.

Here are some  instances where it would ideal to send a thank you card:

  • When a new patient comes in for a consultation or procedure
  • When a patient refers another patient to you
  • When a patient joins your VIP club or spends a certain dollar amount with you

Remember that although writing thank you cards takes time, this is something that you can outsource to your staff. Keep in mind that the doctor should definitely be the one signing the card, if not writing it as well. Programs such as Send Out Cards allow you to send physical cards in the mail through their online service. You can even have your handwriting copied so that the card looks like you wrote it yourself. I like Send Out Cards, but I don’t think it could possibly take the place of a handwritten card though.

Also, in addition to thank you cards, remember that birthday cards are also a good idea.

You need to educate your staff on the importance of thank you cards and what they mean for patient satisfaction and patient referrals. Patient loyalty is huge in the medical field, and writing thank you cards go a long way to build that loyalty.

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

3 Comments

  1. Imbraycd August 8, 2011 at 1:08 pm - Reply

    Great take on an important situation for remembering to say thank you. I was recently with my fiance who was in the hospital for nine days and who saw dozens of specialists in numerous departments. Everyone was incredibly nice and went above and beyond the call of duty asking questions and supporting the visitors. It’s so important to recognize all that they do! I just wrote about this topic myself, since I’ve been thinking a lot about gratitude and kindness recently and there seems to be a bad case of under-appreciation of appreciation going around! If only people were more thankful, the world would be a better place!

  2. […] back and examine your internal marketing strategies. Such as using your office as a closing tool, sending out thank you cards, and automating your patient follow up process. While all of these are important, none can bring […]

  3. […] If they happen to become a new patient the cards become that much more important. A follow-up thank you card after the procedure is a great place to start. Your staff should also consider sending birthday […]

Leave A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Call Email Portfolio Reviews
  • This field is for validation purposes and should be left unchanged.