Inspect Your Practice for Top Success

/Inspect Your Practice for Top Success

Inspect Your Practice for Top Success

In every business three things are happening:  What the business owner wants to happen.  What the business owner thinks is happening.  What is actually happening.

So, how do you ensure that what you want to happen matches up with what is actually happening?  You must inspect it.

The key to sustained success in business is inspection.  You have a standard you want your practice to maintain, and the only way to ensure your vision and reality match up is through consistent inspection of key aspects of your practice.

Data points help:  Cost Per Lead, Sales Conversion %, ROI… it is essential to have measurement in place that you can routinely inspect.  However, one aspect that’s often overlooked, but has a huge influence on every element of your practice is how your phone calls are handled.

In today’s hectic world of multitasking and multiple hats, many doctors and coordinators are overwhelmed by the amount of work and responsibility on their plate.  If you feel busy it’s easy to assume everything is running smoothly.

However, experience has shown time and again that when real calls are recorded and reviewed, the Doctor and Administrator’s preconception of their skill on the phone doesn’t match up to their reality.  In actuality, phones are often answered by unprepared, uninformed, un-enthused, and often uncaring staff. 

For example:  the average practice today loses 40% of their phone leads, and converts only 40-50% of phone inquiries into consultations.  Sound unbelievable?  That’s what many practices said until we started analyzing their real patient recorded calls through our Mystery Shop Program.

The stakes are high when each incoming call represents thousands of dollars in potential revenue.  In today’s buyer-empowered society, your customer service needs to be at an all-time high.

OptiCall Inc. is offering a complimentary 5 Call Recorded Mystery Shop for Turbo Medical Marketing Affiliates ($350 value). OptiCall’s experience with placing thousands of mystery shop calls over the years allows us to follow a proven formula for processing and scoring each call on our proprietary rating scale.  With each call, our goal is to assess the level of customer service that staff members provide, their ability to create rapport, and to properly educate the caller while enticing them to visit the practice.

Your goal as a leader in your organization should be to always stand out as exceptional.  There are no second chances to make a good first impression.

It’s your chance to start building a better business, one inspection at a time…

Click here to register for the free practice phone assessment

By |2016-02-22T10:56:34+00:00January 12th, 2016|Internal Marketing, Lead Generation|0 Comments

About the Author:

After developing Internet marketing strategies for countless companies, Matthew Arndt discovered a big need for social media marketing services. He founded Turbo Medical Marketing in 2009 to not just fill that need, but also provide a level of expertise and service offerings that are unparalleled in the industry. Matt has always been “the techy entrepreneur”. Even in college, he started a successful company called “PackMyDorm”, a full service moving and storage company that was virtually based and operated out of Davis, CA in association with Bekins Van Lines. He operates Turbo under the same principles he teaches, which is why you’ll see him all over the social web in blogs, articles, videos and networks. Turbo keeps him busy, but in his limited spare time, Matt enjoys traveling, SCUBA diving, swimming, sailing, snowboarding, and spending time with his family and friends. Matt was also a member of the UC Davis Men’s Varsity Swim Team. He still trains and competes in swimming and open water events and currently resides with his family in Newport Beach, CA.

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