Our latest website re-design project was for Kailua Dermatology Center in Kailua, HI. The practice offers both medical and cosmetic dermatology procedures, serving all of Oahu. The practice is lead by Dr. Doug Williams and Dr. Christina Robbins.
The project was a “mini-facelift” that involved simply tweaking the existing site layout and design for a better aesthetic appearance, SEO, copy, and lead generation. Many of the components stayed the same, such as the color scheme and the branding elements. The site was also already on WordPress, so we kept it on the Divi theme. The new and improved website consisted of many small tweaks, and an overhaul to the navigation, mobile responsiveness, and website copy.
Here are some of the features of the new website:
- customize design with improved layout and calls to action
- copywriting for all procedure pages
- fully “responsive” design with “sticky” mobile calls to action
- improved navigation for seamlessly accessing individual pages
- Turbo photo gallery (still in progress)
- social media integration
- full search engine optimization
- blog integration
You can see the difference in the before and afters below, particularity the mobile re-design. The desktop website is much easier to navigate now and there are more, and better placed, web forms to aid in lead generation. You can check out a live version of the website here.
You’ll see improvements to both the home page navigation and inner page layout below…
Notice the old copy was very thin, and on many pages multiple procedures we merged into one page. In some cases, procedures were missing entirely from the website…
On mobile, you’ll also notice improvements in the layout, with less clutter, an improved menu, as well as the sticky footer with calls to action…
If you’d like see a rundown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-developing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.