Latest Cosmetic Dermatology Website Re-Design

/Latest Cosmetic Dermatology Website Re-Design

Latest Cosmetic Dermatology Website Re-Design

Our latest website re-design project was for Kailua Dermatology Center in Kailua, HI. The practice offers both medical and cosmetic dermatology procedures, serving all of Oahu. The practice is lead by Dr. Doug Williams and Dr. Christina Robbins.

The project was a “mini-facelift” that involved simply tweaking the existing site layout and design for a better aesthetic appearance, SEO, copy, and lead generation. Many of the components stayed the same, such as the color scheme and the branding elements. The site was also already on WordPress, so we kept it on the Divi theme. The new and improved website consisted of many small tweaks, and an overhaul to the navigation, mobile responsiveness, and website copy.

Here are some of the features of the new website:

  • customize design with improved layout and calls to action
  • copywriting for all procedure pages
  • fully “responsive” design with “sticky” mobile calls to action
  • improved navigation for seamlessly accessing individual pages
  • Turbo photo gallery (still in progress)
  • social media integration
  • full search engine optimization
  • blog integration

You can see the difference in the before and afters below, particularity the mobile re-design. The desktop website  is much easier to navigate now and there are more, and better placed, web forms to aid in lead generation. You can check out a live version of the website here.

You’ll see improvements to both the home page navigation and inner page layout below…

Old vs. New Navigation

Old vs. New Navigation

Notice the old copy was very thin, and on many pages multiple procedures we merged into one page. In some cases, procedures were missing entirely from the website…

New vs. old inner pages, with better spacing and calls to action

New vs. old inner pages, with better spacing and calls to action

On mobile, you’ll also notice improvements in the layout, with less clutter, an improved menu, as well as the sticky footer with calls to action…

Old vs. new mobile layout

Old vs. new mobile layout

If you’d like see a rundown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-developing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.

By |2016-12-23T12:42:15+00:00October 20th, 2016|Turbo Projects, Web Development|0 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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